When we think of superstitious behavior, we tend to imagine actions like avoiding the 13th floor of a hotel, refusing to walk under a ladder, or stressing for seven years over the mirror you carelessly broke. We are business people. We live in a fact-based world. We make business decisions and formulate business practices based on real-life experience, reason, and knowledge. For the most part, I would say we do, in fact, base our business operations on reality and truth, void of superstition.
Image Specialists Inc. has created a new online store for sign and banner makers: Magnacartridge.com. The site offers an array of OEM and compatible ink cartridges for printers as well as a wide range of film, canvas, presentation and photo-grade papers, and outdoor media.
“Our customers and business users have been asking us to expand our product offerings beyond ink, and so we’ve opened this online storefront,” says Joe Costello, vice president of Image Specialists.
Van Son Holland Ink Corporation has announced that it is launching its new line of Premium Wide Format Inkjet inks for Epson, Mimaki, Mutoh, and Roland printers. The company will introduce the new ink line at the upcoming Graph Expo exhibition in Chicago.
3M Commercial Graphics has launched “Wrap Battle: 1080” powering its Facebook fans to choose the next color and finish of its Scotchprint brand Wrap Film Series 1080. Fans can choose their preferred color/finish combination, and can then share their choice with their Facebook friends. US Voters can also fill out an entry form to be entered into a contest to receive a free roll of the winning film.
Roland DGA has recently expanded its US Creative Center located at the company’s headquarters in Irvine, California. New exhibits feature movie sets, NASCAR vehicle graphics, printed upholstery, metallic interior décor items, and a wrapped Roland drum set.
OKI Data Americas has established OKI proColor Financing, a financial-services program to support OKI’s proColor dealer network. Through this program, OKI proColor Financing provides financing solutions to facilitate more convenient access to the company’s OKI proColor Series of printers.
Wrap Media Group of Boca Raton, Florida, has partnered with Budget Rent a Car of Atlanta, to wrap 25 rental vehicles with eye-catching advertisements for Sheets Brand Energy Strips. Consumers renting these sponsored cars then receive a significant discount on their rental fees from Budget.
"Like many other entrepreneurial ventures, this was conceived on a cocktail napkin in a restaurant. We've developed a new and unique way for brands to interact with their consumer audiences," says David Berke, COO of Wrap Media Group.
Gatorfoam Exterior, a new offering in the Gatorboard product line for exterior graphic displays and signage designed to stand up to the elements, has been introduced by 3A Composites USA.
Mactac Graphic Products has announced the addition of PermaGard PG7285XL, a 79-in. extra-wide laminate, to its PermaColor line of pressure-sensitive overlaminates. Along with a roll-width increase, the 2.5-mil laminate offers a variety of upgrades including a solvent-based permanent acrylic adhesive, a change in the liner color from yellow, and a matte finish to reduce glare and improve readability.
Digital printing has certainly broadened fine art’s reach in the past decades, enabling the so-called “common man” to more easily acquire an artist’s creation. But, most would agree, stumbling across that artwork still requires some legwork, particularly for those consumers who don’t frequent art galleries or museums.