When a popular furniture retailer first came to New York print shop Color X (color-x.com) seeking large graphic room dividers for its stores, Color X’s Gary Teich first thought, “Easy enough, no problem.”
But “no problem” quickly seemed more like “impossible” when the retailer upped the ante by requesting that the graphics for the dividers be output onto sheer fabric.
Just a few short years ago, say “UV” to a wide-format print provider and he was much more likely to begin talking about the effect of UV light on his shop’s output than he was utilizing that technology to produce his prints. Although UV inks were being utilized in the commercial sector, they were just entering our market.
Maui Linen Supply, an upscale provider of services to high-end resorts and hotels, knew it was time to upgrade its hand-painted and straight-cut vinyl-wrapped box trucks to be more in tune with its current image.
After flying around in a Pulsar airplane with nothing but a primer-coat finish for more than four years, retired World War II Navy aviator Alex Kozloff decided he wanted to make his plane the “belle of the ball.”
To promote its new online resource for auto enthusiasts, Joyride – a group of tech-savvy professionals “who also happen to be auto enthusiasts” – wanted an impressive vehicle to showcase at auto shows that would embody luxury as well as market trends. Joyride quickly sought out Arizona print provider bluemedia to jump on the matte-black bandwagon and wrap its Porsche 996.
Port Moody, aka the “City of the Arts,” is known for its beautiful scenery, lighting, and low rent, making it the perfect destination for artists in British Columbia, Canada. In keeping with its artistic reputation, the city developed the StreetArts program, which strives to integrate public art into everyday life. From whimsical garbage cans to hand-painted street banners, Port Moody beautifies even the most common objects.
Last summer, downtown Minneapolitans were pleased to enjoy not only “on the pub” samples of signature tea from coffee chain Caribou Coffee, but a free and interesting ride as well on a unique mode of transportation: the Sip N’ Cycle.
A speedy racecar is only as cool as its graphics, and whether or not speed is more important than style is a rivalry that may never be settled – especially at the Spring Mountain Motor Resort, located just west of Las Vegas. An automotive playground allowing grownups to experience the childhood dream of being a racecar driver, the resort is home to the Ron Fellows Performance Driving School and the Radical Racing School, and it offers four miles of track and more than 20 configurations sure to please any adrenaline junky.
When Cincinnati amusement park Kings Island created Diamondback, the largest rollercoaster in its history, it wanted a unique way to spread the word. Its marketing team partnered with Cincinnati Metro Bus System and Cincinnati-based print provider Advertising Vehicles to devise a wrap project that echoed not only the Diamondback name when it came to its graphics but also would be reflected in the vehicle itself.
Describing the graphics industry as “challenging” might be considered by many as a bit of an understatement. In my own company, we occasionally find ourselves bemoaning the difficulties of trying to meet our clients’ expectations in an ever-changing environment. Virtually every job that comes into the shop, we often complain, is completely different than the one before; plus, the custom nature of the work poses real challenges and calls for entirely different operating procedures.