HP has opened a 60,000-square-foot Graphic Arts Experience Center in the Atlanta suburb of Alpharetta, Georgia, to showcase its portfolio and educate customers about new opportunities. To create the center, HP consolidated two Georgia facilities – an HP Indigo demo center based in Dunwoody, and the Marietta US headquarters of Scitex Vision, which HP acquired in 2005.
Public-transportation vehicles can lack artistic appeal while being covered in little more than strategic marketing messages vying for consumer attention – at least that’s the general consensus of Arts Etobicoke and Lakeshore Arts, two Canadian
community arts organizations.
Seeing these vehicles as “moving canvasses” rather than a pure advertising medium, the organizations teamed up to develop a three-year initiative – the aptly named Art on the Move.
A.T Inks has announced plans to move to a larger office and warehouse facility in Charlotte, North Carolina during the first week of April.
A.T plans to also create a demo center in Charlotte to showcase its inks on Mimaki and Roland printers.
A.T Inks also has warehouses in Miami and San Diego, as well as locations throughout Europe and Asia.
The Client Caribou Coffee
The Players Pixelwerx (pixelwerx.net), Colle+McVoy (collemcvoy.com), CBS Outdoor (cbsoutdoor.com)
Tools & Supplies Epson Stylus Pro GS6000, Epson UltraChrome solvent inks, Sihl 3686 TriSolv PrimeArt paper, Herculite Bantex Blackout scrim banner, 50/50 Northlight Color Perf, InteliCoat Magic SCF-7, Onyx ProductionHouse X10 RIP
Fisher Textiles has added GF 2328 Satin (FR) to its line of Grand Format fabrics for dye-sublimation, UV, and latex printing. GF 2328 Satin is a high sheen satin fabric that is lightweight (3.8-oz) and 100% polyester. GF 2328 Satin is flame retardant and passes the NFPA 701 test, the company reports. Applications include banners, roll-up banner stands, tradeshow exhibits, and more.
Available in 79- and 120-in. widths.
Neschen has added SolvoPrint Nolite 165, Nolite 360, and PP Banner 210 to its line of digital inkjet-printable media. All of the media feature a scratch-resistant inkjet coating, a matte finish, and are suited for P-O-P displays, retail signage, and tradeshow graphics.
SolvoPrint Nolite 165 is designed for solvent, eco-solvent, and UV-curable inks. The 6.5-mil media features a backing that provides 100% opacity and lay-flat capability to eliminate edge curl. Suitable for indoor and short-term outdoor use, Nolite 165 is available in 36-in. widths.
Roland DGA has introduced two new media for its VersaCamm, VersaArt, and SolJet Pro III printers and printer/cutters: Glossy Backlit Film (ESM-GBF) and Matte Backlit Film (ESM-MBF). Both are premium 8-mil translucent polyester, fast-drying films featuring a Dmax rating of 2.2, and are designed to produce vivid, high-density backlit images.
Available throughout North and South America (except Brazil) in 100-ft roll lengths and 54- or 60-in. widths.
Behind every great graphic is a skilled print shop, and behind every skilled print shop is an array of productivity-enhancing tools. In addition to the often flashy wide-format printers and other state-of-the-art hardware exists the slightly less-glamorous (but equally as essential) side of a shop’s toolbox: business and management software that helps bring jobs in and get them out.
When we look around at the worlds of marketing and communications, I’m sure we all agree: Things are changing fast, and the immediacy of the message is no longer just an option – it’s a requirement. People want their information, and they want it now.
As host city to Super Bowl XLV this past February, Dallas encouraged local businesses – including communications giant AT&T, whose corporate headquarters are in Dallas – to show their support of the epic sporting event through signage and outdoor advertising displays.