Today, just about anything can be printed upon. But, as cool as printing on “media” like water might be, doing so doesn’t necessarily result in the most useful marketing medium. Despite the rapid advancements in technology, the classic rollfed media options still tend to be king. And to be a truly successful print shop, you had better have quite the inventory of such media to back up your array of print equipment.
Established in Las Vegas in August of 1995, Color Reflections began as a full-service photo lab. After purchasing a Durst Lambda in 1997, Color Reflections entered the digital age and never looked back. “From that point on, everything was based in digital. Today, we’re a 100-percent digital shop,” says Joe Casellano, Color Reflections’ president. The company now occupies a 25,000-sqaure foot facility, employs 55, and runs two shifts, operating nearly 24 hours a day, seven days a week.
Back in Vegas after last year’s New Orleans soirée, the Specialty Graphic Imaging Association (SGIA) will take over Sin City in 2012 with its annual SGIA Expo, held October 18–20 at the Las Vegas Convention Center.
The Job As a 24/7 “caring” social network, CaringBridge serves as an online community that allows people to stay connected during illness or traumatic life circumstances. With more than 323,000 personal sites created on CaringBridge, it has helped 43 million visitors share and receive support. To honor its 15th anniversary, CaringBridge wanted to celebrate in a big way while doing what it does best – spreading the love. The idea: create the world’s largest greeting card while also setting the record for the most signatures on a card.
Many print service providers first dally with fabric printing as a lucrative new application for their digital equipment and expertise. Dye Into Print, however, began as a digital experiment by a company already successful in textile printing, and that has made all the difference.
Print providers are continually looking for an edge over the competition. And while many shops might seek out relatively common advantages such as additional machinery, larger staffs, and the dreaded low-balling on prices, the successful print provider also is sure to integrate a steady mix of education and training programs into his or her operation.
School Media, a niche marketing company with in-house print capabilities, offers high schools across the country the opportunity to sell advertising on its lockers and walls to earn additional funds for the school’s needs. Profits go to hiring more teachers, purchasing more books and computers, and the support of special school programs. With a strict set of regulations, School Media enforces a policy of positive, practical messaging that encourages healthy, active lifestyles to its target market: students.
Crop harvesting has come a long way since the days of the earliest combines, first patented in the US back in 1835. Today, combines have shifted from being horse-drawn to being mechanically horse-powered, and they’re equipped with technology such as data collection, yield-mapping, and hands-free, auto-steering.
Now, with the help of vehicle wraps, the harvester combine is also adding “marketing engine” to its growing list of capabilities.
Eastman Kodak has announced that it has initiated sale processes for its Personalized Imaging and Document Imaging businesses, as it takes its next steps toward emerging from Chapter 11 reorganization. Moving forward, the company will be primarily focused on commercial, packaging, and functional printing solutions as well as enterprise services.
The company’s Personalized Imaging business consists of:
• Retail Systems Solutions (RSS) – includes a global footprint of 105,000 Kodak Picture Kiosks;
Asphalt Art has unveiled two anti-slip films for floor-graphics applications: CatWalk, an opaque film, and ClearWalk, a transparent material. Both are designed for short- and medium-term applications and are waterproof for areas like showers or swimming pools. CatWalk and ClearWalk are ASTM D-2047 certified and meet the Euro-Norm as DIN/EN. The films can be printed with solvent, eco-solvent, and UV-curable inks and are available in 51-in. wide rolls.