When Corner Bakery Café decided to promote this past summer's Share our Strength's No Kid Hungry campaign by covering a Washington, D.C.-based double-decker bus with photos of food, the company got in touch with outdoor advertising specialist Vector Media. Vector Media then turned to Brooklyn print shop Carisma (www.4carisma.com) to produce this themed decoration.
Recently my wife, Sue, and I returned from a two-day visit to a colleague’s company in the upper Midwest. We love to visit other shops in our industry; they’re a great example of the benefits of diversity. They’re thriving, and it’s a testament to wise, strategic decisions to evolve a 200-year-old company from one product and market into an unparalleled diversity of products and services. It reinforced Sue’s and my notion about why we have spent so much time, money, and effort diversifying our company for the past 20 years.
GMG has announced GMG ColorProof 5.6, the latest release of the company’s proofing software for paper containing optical brightening agents (OBAs). GMG ColorProof 5.6 features new proof standards, full support of the new M0/M1/M2 measuring conditions, and its enhanced proof paper, GMG ProofPaper semi matte 250 OBA.
3M Graphics has reinvented 3M Scotchcal Graphic Film with Comply Adhesive IJ40. Now 3M Controltac Print Film 40C, the media is designed for applications such as signs, walls, windows, floors, partial vehicle wraps, and more.
3M Controltac Print Film 40C helps shops reduce excess inventory by replacing multiple rolls with just one workhorse film, according to the company. The film also provides air release and repositionability.
Available in 30-, 54-, and 60-in. widths.
My Press Needs has announced its Widemouth Crest clamshell cutter, which is compatible with substrates up to 1.25 in. thick. The latest model features a 3-in. steel rule designed for die cutting thicker substrates, such as Falconboard. The company says the machine is an economical option for preventing finishing bottlenecks and offers the same edge quality as CNC cutters.
My Press Needs, LLC
EFI has announced the Vutek H2000 Pro, a 6-color, superwide UV inkjet printer that can print on flexible or rigid media up to 80 in. wide and 2 in. thick. With the installation of unwinders and rewinders, the Vutek H2000 can print roll-to-roll. It features resolutions up to 1000 dpi and can produce 14 4 x 8-ft. boards per hour.
White ink and clear varnish are available in single or dual channel configurations, and the printer comes with an Orion operating system and EFI’s UltraDrop 7-picoliter grayscale printhead technology.
“Bleachable Moments,” a Clorox advertising campaign, won a gold award in the Outdoor Advertising Association of America’s Consumer Goods, Services & Retail category. It was executed by creative agency DDB Worldwide.
The OAAA’s 42 OBIE award winners represent a mix of client types, from the city of Denver to Hostess, but in nearly every category, there are DOOH options popping up everywhere. And, increasingly, these ads are part of a multi-platform campaign.
This year’s thought-provoking SGIA show may have been held in a familiar venue – Vegas again, anyone? – but active buyers on the tradeshow floor and education sessions urging adoption of new sectors made for a productive show for attendees (and vendors, according to many of them), particularly those looking to branch out.
Bordeaux Digital Printink has added two UV-curable inks for the Fujifilm Acuity and Canon Océ Arizona printer: Plasma AC and Plasma AR. The new inks are part of Bordeaux’s Mix & Match concept, which allows for conversion from specified OEM inks to Bordeaux inks without the need to flush, replace parts, or perform new color profiles in most configurations. The new printer-specific UV ink, Plasma AC, is designed for greater adhesion, durability, and chemical resistance on sign, display, specialty, and industrial applications.
Visual Magnetics has added to its MagnaMedia line with three new options.
VM-PolyEight Plus is a 13-mil polyester film with a bright-white point, and is compatible with UV and latex printers.
The VM-PolyEdge line of value print media is compatible with UV, latex, and solvent printers, and features Micro-Iron technology that keeps the graphics surfaces clean with zero mark-off.