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Company Cash Flow: It's King in 2011

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Excerpts from "Finding Your Company's Hidden Cash," a Signage and Graphics Summit webinar.

Here we are again, poised at the start of a new year. Surely, 2011 will be an extraordinary year for American business – one of on-going change and challenge on nearly all fronts – and to survive, print providers must continue to keep a close watch on their bottom line. With credit sure to remain tight for small businesses, cash is still king.

What follows is a collection of useful tips from a trio of shops that participated in an earlier webinar presented by the Signage and Graphics Summit, “Finding Your Company’s Hidden Cash.”

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The Six Golden Impression Rules

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Importance of keeping print-company vehicle graphics looking fresh.

Everyone wants to look the best they can. People spend a lot of time and money putting together their image. Whether we like to admit it or not, we are a people who evaluate books by their “covers.”

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Making Cyber Friends a Reality

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Online print service creates posters of Facebook friends.

Graduate student Benjamin Lotan developed the idea to print a poster comprising images of all his Facebook friends purely out of self interest – he wanted his cyber collection of friends to be tangibly depicted in a life-size image.

Once he had the first poster in his hands, however, “I knew that other people would want it. It’s simply amazing to have the photos in the real world. Totally different than online,” says Lotan, who attends the University of California, San Diego.

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An Overnight Success

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Thailand restaurant uses wide-format graphics for an interior and exterior makeover.

Sornkrit Thongalarm knew his Bangkok, Thailand-based restaurant needed to change, and needed to do so quickly. Although its food was decidedly upscale, the restaurant – Im Mee Pee Mun by Jakkajan – was failing to gain mass appeal. Part of its problem: It lacked color and life with its bare cement exterior and dark, wood interior.

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Going the Distance for Healing

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Children's artwork used on mile markers for California marathon.

The 25,000 runners in the 2010 International City Bank Long Beach Marathon in Long Beach, California, were able to take in not only Mother Nature’s sights and sounds, but also be inspired along the 26.2-mile course by artwork from local children, thanks to Iconography Studios.

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Setting the Pace

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Five-day bicycle race utlizes street graphics.

The 77th annual UCI Road World Championships for cycling, held in Geelong and Melbourne Australia, called for street graphics that could endure five days of bicycle and vehicle traffic, along with unpredictable weather conditions. Asphalt Art Australia’s solution was to utilize a Durst 600 Rho Pictor UV-curable flatbed to output onto its own proprietary slip-resistant, aluminum-based foil designed specifically for asphalt, concrete, and textured surfaces. Asphalt Art also executed the install of the 6 x 20-foot graphics, which were recycled as aluminum waste following the race.

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Floor Graphics Go Blotto

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Life-like floor graphics promote sober driving in Maryland bars.

In conjunction with the Maryland Impaired Driving Coalition’s initiative, “DUI is for Losers,” Integrated Design Inc. (integrateddesignscorp.com) and Idle Time Advertising (idletimeadvertising.com) developed life-size floor graphics depicting intoxicated potential DUI offenders in bar bathrooms throughout the state.

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Sign China to be Held in Conjunction with LED China

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March 2011 event projected to draw 1400 exhibitors and 60,000 attendees.

Sign China will be held March 1-4, 2011 at the China Import and Export Fair in in Guangzhou at the Pazhou Complex, Area B.

The 2011 edition of Sign China will be held in conjunction with LED China, and is now positioned to provide one-stop shopping across the supply chain, show officials report – “from indoor and outdoor wide-format printers, to engravers, exhibition and display equipment, and LED display and components and LED lighting. The show has established itself as a must-attend trade event in Asia.”

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Times Square: Even More Real

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Bert Monroy’s hyper-realistic artwork goes large.

Digital photo-realist artist Bert Monroy took four years to complete his “work in progress,” Times Square. Monroy drew the original artwork by hand, utilizing Photoshop and Illustrator, and required more than 3000 individual digital files and 750,000 Photoshop layers to create the likenesses of his family, friends, luminaries from the imaging industry, as well as intensely detailed scenes and landmarks in and around New York’s Times Square. The flattened digital file weighed in at 6.52 gigabytes.

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Express-Jet Line of Inkjet Printers from Lawson

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Express-Jet Graphic and Express-Jet/ASI.

Lawson Screen & Digital Products has introduced its Express-Jet line of inkjet printers.

The Express-Jet Graphic is a 5-color (CMYK+W) wide-format flatbed inkjet printer that features a moving table and scanning head and supports a maximum print size of 58 x 72 in. Top speed is 410 sq ft/hr and maximum resolution is 1200 dpi. It utilizes pigmented aqueous inks.

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