Van Wagner Communications, the out-of-home media company, has acquired New York City-based Fuel Outdoor Holdings, which owns wall-mural advertising inventory in various cities nationwide, with major concentrations in New York, Dallas, and Miami; Fuel also has a 20-year municipal contract for street furniture advertising in Miami.
EFI has acquired Technique, a provider of management information systems and enterprise resource planning (MIS/ERP) software products for the publication, commercial, and direct-marketing print industries. Technique products will become part of EFI's Productivity Software portfolio, the company reports. EFI will integrate support and operations of Technique within its Productivity Software business unit and will continue to support the existing Technique client base.
The Seybold Report has issued a call for speakers for its reunion conference, which will take place April 18-19 2013, at the Skytop Lodge Executive Conference Center in Skytop, Pennsylvania.
The conference is for anyone who has ever attended a Seybold Seminars event, read or subscribed to a Seybold Publications newsletter, spoke at or wrote an article for Seybold, or was part of the staff.
Roland DGA has introduced three new media: SoftSign Woven Polyester, WallFlair Removable Fabric, and WallFlair Removable Vinyl. All of the new media products are profiled for Roland’s VersaWorks RIP software and made for use with the company’s Eco-Sol Max and Eco-Sol Max 2 inks.
Marabu North America is now offering new sample kits of its ClearShield liquid laminates: the ClearShield Original and the ClearShield Type C for canvas.
FESPA has announced that it is expanding its event portfolio in Asia, launching FESPA China in 2013, in partnership with the China Screen Printing and Graphic Imaging Association (CSGIA), FESPA’s associate member in China. The new event – which revitalizes the established CSGIA event for the Chinese market – is geared around digital wide-format and screen printing, and will take place November 18-20, 2013, at the Shanghai World Expo Exhibition and Convention Center.
When Coors Light launched its Light Silver Bullet Aluminum Pints as an alternative to glass bottles (to provide a more summer-event-friendly packaging), the company embarked on an integrated marketing campaign that included social-media endeavors, TV advertising, special events, and of course, a graphics extravaganza.
Sometimes, standard media just won’t cut it. You need to find a way to push a job out of Mediocre Territory and into the Land of Outstanding. One great solution is to utilize specialty media: printable fabrics, direct-print magnetic media, wallcoverings, dye-sub transfer papers, and fine-art canvas and media. These non-traditional substrates will help ensure that your clients’ graphics stand out and that their messages are well received – and that they’ll keep coming back to your shop for more excellent results.
From Popsicles to shish kababs, it seems there’s no denying that food tastes better on a stick. But perhaps no other fare rivals the delicious yet simple treat that is the lollipop. For the last 80 years, See’s Candies, which originated in Los Angeles and now sells its famous homemade chocolates in more than 200 stores around the world, has been cooking up gourmet lollipops in flavors like chocolate, vanilla, café latte, and more. So popular are the classic treats that See’s sells more than a million pounds of its gourmet lollipops every year.