Michael Hufana, owner of Original Mobile Graphics (OMG, www.omgwraps.com) in Stockton, California, was a vehicle-wrap customer before he was a provider.
In order to promote the expansion of America’s oldest brewery into other states, Yuengling has created the Tailgating Trailer Giveaway. During the promotion, beer drinkers can strive to win a Little Guy 5-wide Platform teardrop trailer by sending a text message to the short-code number with a keyword that’s found on all sweepstakes point-of-sale materials.
If restaurateurs can bring their food to the streets and set up shop in a truck, why can’t boutique owners? Well they can, and that’s exactly what Smak Parlour has done.
After learning about the mobile shop trend in LA, the owners of the funky women's wear boutique in Old City, Philadelphia, decided to take their brand on the road and create a store on wheels – an 18-foot-long converted box truck complete with French doors and a dressing room inside.
When the owner of the Nashville-area Turf Managers lawn-care company brought his new van to the Signs By Tomorrow (www.signsbytomorrow.com/brentwood) franchise in Brentwood, Tennessee, he wasn’t a new customer. SBT owner Mark McCullough had already worked on all of the company’s pickup trucks.
As the saying goes, “I’ve got friends in low places and I’ve got friends in high places.” But not too many folks have friends who will wrap their cars in their favorite energy drink in exchange for a branding opportunity.
Luckily for a certain Monster Energy Drink fan, Sean Tomlin, the owner of Designer Wraps (www.designerwraps.com), is that friend.
Cold temperatures and whipping winds rarely stop two things: dry, chapped lips and holiday shoppers. Both seriously come out to play during the winter season. So what better time of year to promote luscious lip balm – and to do so on a vehicle that will take shoppers out of the cold and transport them to and from stores?
The latest trend for beer producers: Rather than change the flavor or the ingredients, they’re changing the brand design or logo, or even the way the beer flows from the bottle to the consumer’s mouth.
The old maxim, “If you’re not moving forward, you’re moving backward,” certainly applies to education and training. It’s all too easy to fall behind when striving to maintain your knowledge base.
As the tools you utilize daily in your output, workflow, and finishing departments move and shift, your company’s employees need to be able to keep up with this “technology drift.” If not, as the years progress, your shop is likely to see rapid downgrades in proficiency, efficiency, and, eventually, profitability.
We live in an ever-changing marketplace. As we saw in the early 1990s with the innovation of digital printing, the signage and graphics industries are forever evolving. With competition steadfast, what’s the next step in the evolution of graphics?
The obvious answer to me is electronic digital signage, aka “dynamic signage.”
At the BB&T Atlanta Open pro tennis tournament this July, GCI Graphics (www.gcigraphics.com) served up the wide-format equivalent of an ace. In its third year supporting the event, the shop produced all of the on-court graphics for the tourney plus graphics for sponsor-related sites and activities. For this year’s event, the BB&T introduced a new stadium for its center-court action, as well as a new event co-sponsor (Lexus).