User login

Food on Wheels

Subtitle: 
Original Mobile Graphics wraps Borinquen's food truck.

Michael Hufana, owner of Original Mobile Graphics (OMG, www.omgwraps.com) in Stockton, California, was a vehicle-wrap customer before he was a provider.

Terms:

Tailgates and Trailers

Subtitle: 
Dr. Wraps helps Yuengling promote its expansion with beer-covered trailer wraps.

In order to promote the expansion of America’s oldest brewery into other states, Yuengling has created the Tailgating Trailer Giveaway. During the promotion, beer drinkers can strive to win a Little Guy 5-wide Platform teardrop trailer by sending a text message to the short-code number with a keyword that’s found on all sweepstakes point-of-sale materials.

Terms:

What’s Black, White, and Pink All Over?

Subtitle: 
Brands Imaging helps Smak Parlour break into the mobile shop trend.

If restaurateurs can bring their food to the streets and set up shop in a truck, why can’t boutique owners? Well they can, and that’s exactly what Smak Parlour has done.

After learning about the mobile shop trend in LA, the owners of the funky women's wear boutique in Old City, Philadelphia, decided to take their brand on the road and create a store on wheels – an 18-foot-long converted box truck complete with French doors and a dressing room inside.

Terms:

Blast from the Past

Subtitle: 
Turf Managers turns to Signs by Tomorrow to help wrap its hippie-era van.

When the owner of the Nashville-area Turf Managers lawn-care company brought his new van to the Signs By Tomorrow (www.signsbytomorrow.com/brentwood) franchise in Brentwood, Tennessee, he wasn’t a new customer. SBT owner Mark McCullough had already worked on all of the company’s pickup trucks.

Terms:

Revved Up

Subtitle: 
Designer Wraps designs, prints, and installs Monster Energy Drink vehicle wrap.

As the saying goes, “I’ve got friends in low places and I’ve got friends in high places.” But not too many folks have friends who will wrap their cars in their favorite energy drink in exchange for a branding opportunity.

Luckily for a certain Monster Energy Drink fan, Sean Tomlin, the owner of Designer Wraps (www.designerwraps.com), is that friend.

Terms:

Pucker Up

Subtitle: 
Ubiquitous teams up with Carmex to wrap taxis for the lip balm's 75th anniversary.

Cold temperatures and whipping winds rarely stop two things: dry, chapped lips and holiday shoppers. Both seriously come out to play during the winter season. So what better time of year to promote luscious lip balm – and to do so on a vehicle that will take shoppers out of the cold and transport them to and from stores?

Terms:

Seeing Stars

Subtitle: 
MetroMedia Technologies wraps double-decker buses for Heineken's new campaign.

The latest trend for beer producers: Rather than change the flavor or the ingredients, they’re changing the brand design or logo, or even the way the beer flows from the bottle to the consumer’s mouth.

Terms:

Accelerate Your Training Efforts

Subtitle: 
A better educated staff will revitalize your shop.

The old maxim, “If you’re not moving forward, you’re moving backward,” certainly applies to education and training. It’s all too easy to fall behind when striving to maintain your knowledge base.

As the tools you utilize daily in your output, workflow, and finishing departments move and shift, your company’s employees need to be able to keep up with this “technology drift.” If not, as the years progress, your shop is likely to see rapid downgrades in proficiency, efficiency, and, eventually, profitability.

Terms:

Breaking Into a Dynamic Space

Subtitle: 
Is the next step for your shop electronic digital signage?

We live in an ever-changing marketplace. As we saw in the early 1990s with the innovation of digital printing, the signage and graphics industries are forever evolving. With competition steadfast, what’s the next step in the evolution of graphics?

The obvious answer to me is electronic digital signage, aka “dynamic signage.”

Terms:

Game, Set, and Match

Subtitle: 
GCI Graphics serves up graphics for BB&T Atlanta Open pro tennis tournament.

At the BB&T Atlanta Open pro tennis tournament this July, GCI Graphics (www.gcigraphics.com) served up the wide-format equivalent of an ace. In its third year supporting the event, the shop produced all of the on-court graphics for the tourney plus graphics for sponsor-related sites and activities. For this year’s event, the BB&T introduced a new stadium for its center-court action, as well as a new event co-sponsor (Lexus).

Terms: