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Leveraging Lenticular

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Big3D captures depth and animation, along with the viewer's imagination.

When people talk about images that “pop” off the page, they’re usually talking about bright or saturated colors, special ink effects such as varnish or white, or simply bold typography within the design itself.

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Industry Roundtable: The Wide-Format Forecast

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Taking stock of 2010, and preparing your business for 2011 and beyond.

In 1925, there was no tornado forecasting. In fact, the very use of the word “tornado” was strongly discouraged and often prohibited in any weather reporting because of a fear that predicting tornadoes would cause panic.

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City Wise in Seattle

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Seattle launches first downtown train wrap since the city's light rail inception

City University of Seattle (cityu.edu) approached Clear Channel Outdoor Seattle with a request for an out-of-the box approach to its advertising campaign “Be City Wise.” The result was the launch of the first downtown train wrap since the city’s light rail inception. Seattle’s “Sound Transit” light rail runs from downtown Seattle to the airport, travelling alongside Interstate 5 for a portion of that commute.

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Going Pink for the Cause

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BC Cancer Foundation board chairman wraps personal car to support the fight to end women's cancer

When John Jennings, board chairman of the BC Cancer Foundation in British Columbia, Canada, wanted to support The Shoppers Drug Mart Weekend to End Women’s Cancers this past summer, he simply drew a straight line between his cause and his own personal car, a BMW 535Xi. The fact that he knew the owner of Ampco Grafifx, Dann Konkin, supplied the final element in creating a vivid pink car wrap that would garner attention for the cause.

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A Building Becomes a Work of Art

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Run-down building of Long Beach, California becomes canvas for local artists.

The Arts Council of Long Beach, California, along with the Long Beach Redevelopment Agency and Downtown Long Beach Associates, were looking to improve the North Pine area of the city. “North Pine has traditionally not received the same resources as the rest of downtown, and we are committed to change that,” says Long Beach Council member Robert Garcia.

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Outdoor, and Love, Begin Here

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New York City Times Square photo mosaic wallscape celebrates 10th anniversary of eHarmony.com

Inkjet International was tapped by CBS Outdoor to produce a wallscape for eHarmo¬ny.com, the popular online dating website, as the company celebrated its 10th anni¬versary. The ad appeared in New York City’s Times Square beginning in mid-August and supported eHarmony’s new advertising campaign, “Love Begins Here.”

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Webinar: Graphic Innovations -- Challenging Signage and Graphic Applications

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Free download showcases four shops who have tackled particularly demanding projects.

It's said that necessity is the mother of invention, and some of the greatest innovation taking place in the signage and graphics industry begins when a client brings a challenging project through the door.

In this dynamic discussion, four executives share case studies of particularly demanding projects—what the client needed, how the requirements were satisfied, and why the job was extraordinary.

Click here to view the webcast.

 

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New Luster and Satin Cast Overlaminates from Arlon

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Multipurpose, 2-mil cast-vinyl laminates for vehicle wraps and other applications.

Arlon has launched Series 3220L (Luster) and Series 3220S (Satin) overlaminates, which will be added to the company’s current Series 3220 cast overlaminate line. These multipurpose, 2-mil cast-vinyl laminates are recommended for vehicle wraps and for any type of outdoor digitally printed signage. Arlon reports a 7-year outdoor durability.

Available in 30-, 36-, 48-, 54-, and 60-in. roll widths.

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Fisher Textiles Launches New Enviro-Tex Plus Fabrics

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Eco-friendly fabrics made from 100% Repreve yarn and 100% post consumer waste.

Fisher Textiles has added three new fabrics to its Enviro-Tex Plus fabrics line for dye sublimation and UV printing.

The new Enviro-Tex Plus styles include: ETP 9372 Reclaim Soft Knit (FR), ETP 9373 Reclaim Heavy Knit (FR), and ETP 9374 Reclaim Open Knit (FR). All are eco-friendly and are made from 100% Repreve yarn and 100% post consumer waste; Repreve yarns meet Federal Trade Commission (FTC) guidelines for recycled products.

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Roland’s New 54-inch VersaUV LEC-540

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Prints CMYKW + clear, can contour-cut substrates up to 1-mm thick.

Roland DGA has introduced the 54-in. VersaUV LEC-540 UV-LED wide-format inkjet printer/cutter. Based on the company’s existing VersaUV technology, the LEC-540 prints CMYK + white + clear and can contour-cut substrates up to 1-mm (0.04-in.) thick.

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