When people talk about images that “pop” off the page, they’re usually talking about bright or saturated colors, special ink effects such as varnish or white, or simply bold typography within the design itself.
In 1925, there was no tornado forecasting. In fact, the very use of the word “tornado” was strongly discouraged and often prohibited in any weather reporting because of a fear that predicting tornadoes would cause panic.
City University of Seattle (cityu.edu) approached Clear Channel Outdoor Seattle with a request for an out-of-the box approach to its advertising campaign “Be City Wise.” The result was the launch of the first downtown train wrap since the city’s light rail inception. Seattle’s “Sound Transit” light rail runs from downtown Seattle to the airport, travelling alongside Interstate 5 for a portion of that commute.
When John Jennings, board chairman of the BC Cancer Foundation in British Columbia, Canada, wanted to support The Shoppers Drug Mart Weekend to End Women’s Cancers this past summer, he simply drew a straight line between his cause and his own personal car, a BMW 535Xi. The fact that he knew the owner of Ampco Grafifx, Dann Konkin, supplied the final element in creating a vivid pink car wrap that would garner attention for the cause.
The Arts Council of Long Beach, California, along with the Long Beach Redevelopment Agency and Downtown Long Beach Associates, were looking to improve the North Pine area of the city. “North Pine has traditionally not received the same resources as the rest of downtown, and we are committed to change that,” says Long Beach Council member Robert Garcia.
Inkjet International was tapped by CBS Outdoor to produce a wallscape for eHarmo¬ny.com, the popular online dating website, as the company celebrated its 10th anni¬versary. The ad appeared in New York City’s Times Square beginning in mid-August and supported eHarmony’s new advertising campaign, “Love Begins Here.”
It's said that necessity is the mother of invention, and some of the greatest innovation taking place in the signage and graphics industry begins when a client brings a challenging project through the door.
In this dynamic discussion, four executives share case studies of particularly demanding projects—what the client needed, how the requirements were satisfied, and why the job was extraordinary.
Arlon has launched Series 3220L (Luster) and Series 3220S (Satin) overlaminates, which will be added to the company’s current Series 3220 cast overlaminate line. These multipurpose, 2-mil cast-vinyl laminates are recommended for vehicle wraps and for any type of outdoor digitally printed signage. Arlon reports a 7-year outdoor durability.
Available in 30-, 36-, 48-, 54-, and 60-in. roll widths.
Fisher Textiles has added three new fabrics to its Enviro-Tex Plus fabrics line for dye sublimation and UV printing.
The new Enviro-Tex Plus styles include: ETP 9372 Reclaim Soft Knit (FR), ETP 9373 Reclaim Heavy Knit (FR), and ETP 9374 Reclaim Open Knit (FR). All are eco-friendly and are made from 100% Repreve yarn and 100% post consumer waste; Repreve yarns meet Federal Trade Commission (FTC) guidelines for recycled products.
Roland DGA has introduced the 54-in. VersaUV LEC-540 UV-LED wide-format inkjet printer/cutter. Based on the company’s existing VersaUV technology, the LEC-540 prints CMYK + white + clear and can contour-cut substrates up to 1-mm (0.04-in.) thick.