BPIC: Any parting observations on the market and/or industry as our readers are set to wrap up 2011 and make plans for 2012?
BPIC: What about profit centers beyond pure print work? Electronic digital displays? Fulfillment? Design? Other?
BPIC: Social media and QR codes have certainly grabbed a lot of headlines the past 12 months, from the standpoint of print shops marketing their own businesses, and in helping clients market their products. Are shops – and their clients – seeing an ROI here? Will shops continue to pursue these opportunities?
BPIC: Here’s our readers’ favorite question every year in our Roundtable discussion: What are you seeing as the “hottest” applications for wide-format print in the past 12 months? And for 2012?
Art Wynne, BERTL: Our research shows that P-O-S and P-O-P continue to be very popular for print service providers. We’re also seeing an increased demand for vehicle wraps and soft signage.
BPIC: One print provider our publication recently profiled [Graphic Systems Group, see here] indicated that his company was aggressively pursuing a “de-coupling” trend – pulling the production away from advertising agencies and bringing it in-house to his shop, so the client becomes his client and he’s not simply an outsource for the ad agency. Have you seen this in action? And do you agree it’s becoming a trend?
BPIC: Although it did not only take wide-format print providers into account, a recent Printing Industry Center at RIT survey indicated that 37 percent of print shops had a formal sustainability policy in place, while another 17 percent had an “informal” policy in place. Do you think that’s representative of our market as well? Do shops still endeavor to be green?
BPIC: Like the proverbial phoenix, JDF is back. Isn’t it? Or did it ever really go away?
BPIC: In our July 2011 issue, The Big Picture garnered specs on 130 rollfed printers sold here in the US, and there were some interesting numbers. Any thoughts on any of the following stats from those charts:
* More than a third of all printers listed were introduced in 2010 or 2011 – relatively new introductions to the market. That was also true with the flatbeds we charted the following month, by the way;
* Just over 20 (or 15 percent) utilize UV technologies – that’s double the number since 2008;
ST Books, a division of ST Media Group International, has released Vehicle Wrapping by Craig Campbell.
Craig Campbell offers the benefits of his years of experience with vinyl products, covering every detail you need to know to understand, sell and install vehicle wraps – in nearly 250 full-color, step-by-step photos:
The concept behind Aarrow Advertising was born in 1999, when founder Max Durovic had a summer job as a sign holder. Bored with just standing there, he began spinning and tossing his signs. In 2001, Max turned his pastime into a guerrilla-advertising company that provides “sign spinners” with arrow-shaped, digitally printed signs for promoting events for a variety of clients, including Taco Bell, Vitamin Water, Verizon, Staples, Subway, Jenny Craig, Harris Teeter, Dunkin’ Donuts, the McDonnell for Governor (Virginia) campaign, and others.