The shockingly small size of a Smart Car is usually enough to cause passersby to take a second look. So, when the owners of Feleena’s Mexican Restaurant in Ottawa, Ontario, purchased a new bright-green Smart Car for the business, they immediately felt that they were missing out on a potential advertising vehicle if they didn’t cross-purpose it and add the Feleena name to it.
Specializing in performance cycle wraps, Bikeskinz in Charlotte, North Carolina, has carved out a unique market, focusing solely on sport bikes and motorcycles and marketing its offerings nationally through its website, bikeskinz.com. While Bikeskinz was one of the first companies to enter this niche market back in 2004, says lead designer Paul Duffey, there are now quite a few cycle wrappers sharing the road.
Since 1873, the Coors Brewery has been cranking out its favorite beverage: ice-cold beer. To showcase its history and passion for brewing, MillerCoors (the joint venture with Miller began in 2007) hosts daily tours of its Golden, Colorado-based brewery – the world’s largest single-site brewery, says the company.
There are many ways to earn a second glance from potential customers, which, of course, is the first goal of just about every marketing campaign. San Diego’s Crunch Fitness health club chose somewhat of a quirky route to get the attention of Southern Californians: The strategy involved pairing a mint-condition 1957 Ford Thunderbird convertible with someone dressed in a bunny costume.
Grimco, the St. Louis-based sign- and graphics-supply wholesaler, has announced it will acquire the US operations of Proveer Sign & Graphics. Proveer, with headquarters in Toronto, is distributor of a wide range of sign and graphics supplies, equipment, and services in the US and Canada. The Canadian operations of Proveer Sign & Graphics are excluded from the transaction and will remain under the ownership of affiliates of Liberty Lane Partners, LLC and management. The transaction is expected to close in Q2 of this year.
FESPA Mexico will host its 2012 exhibition themed “Keep Your Business Moving” September 20-22, at the Centro Banamex situated in Mexico City. The event will focus on the latest product developments and innovations in wide-format digital printing, signage, graphics, garment decoration, textile, and screen printing.
GraphixDirect.com, Inc., the California-based sales and distribution company focused on the sign industry, has announced that it will now act as the master distributor for Flora Digital in the US and Canada.
SHENZHEN RUNTIANZHI DIGITAL EQUIPMENT CO.
MTL Print, the Israel-based printer manufacturer, has announced that it will open a US office in the Atlanta area in May of this year. The US office will be the basis for logistics, sales, and customer service for the North American market.
In early May, the company worked with Parallax Digital Studios in Kennesaw, Georgia, to hold an open house, showcasing its Meital 304D flatbed.
Looking for an innovative way to create brand awareness for its fleet of “Fun Ships,” Carnival Cruise Lines chose five double-decker busses in the Washington DC area as its mobile media to convey the messages, “Didja ever try something new?” and “Next Stop Awesome.” To help visually turn the busses into a kind of red cruise ship on wheels, New York’s Metro Media Technologies (MMT) signed on to output the requisite wraps.
Visual Magnetics has announced the launch of its new MagnaMedia Digital Fabrics Collection and the line’s first two products: VM-Canvas 22 and VM-Bamboo 17. The collection is ideal for producing woven fabric-textured photo reproductions, wall murals, and fabric based P-O-P signage.