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Partnering with Competitors

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Engaging competitors as partners may help friend and foe weather an economic storm

In all aspects of life, your competitor is a rival that you strive to defeat. Usually, his loss is your gain and vice versa. In our industry, we often compete with one another for the same markets with similar products and services, sometimes competing for the same customer. In the latter, whoever wins might, literally, be taking food off the other company’s table.

In this difficult economic climate, however, there has never been a better time to turn to a select few competitors and engage them as partners. Why? You need each other.

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Alcan Becomes 3A Composites

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“Our customers will continue to derive high value from the world’s leading composite substrates.”

Schweiter Technologies, which completed its acquisition of Alcan Composites this past winter, has changed the name of the company to 3A Composites. The company’s well-known product brands include Alucobond, Dibond, Fome-Cor, Sintra, Gator, Gator-Ply, Omni-Flute, Syn-Ply, Luxcell, and others.

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Midwest Sign Show Heads to Cincinnati in June

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Event will feature exhibition hall and seminars

Registration is available now for the Midwest Sign Show, to be held at the Marriott North in Cincinnati, June 25-26, 2010. A joint effort of the International Sign Association and the Midwest Sign Association, the event will include table top exhibits, an education session on sales and marketing, as well as panel forums on digital film and equipment. Networking opportunities include a golf scramble and preview party at the American Sign Museum.

Midwest Sign Show
signs.org/MWSS
 

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Wigging Out

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Superwide signs showcase hair accessories retail locations

Unicorn Graphics, a commercial printer with an expanded wide-format inkjet business in Garden City, New York, has an ongoing relationship with Shake-N-Go (SNG), which bills itself as the “world’s largest manufacturer of hair extensions, wigs, hairpieces, and accessories.” As part of the deal, Unicorn produces new signs for all the company’s retailers every two years. This results in hundreds of SNG graphics annually for Unicorn. The kicker is that each store uses identical images—but in different ways on different materials.

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A Patriotic History

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Airport murals promotes New England Patriots' museum

When the NFL’s New England Patriots were looking to promote The Hall at Patriot Place—a museum that takes guests on a tour of Patriots and New England football history via print, audio, and video—it chose an American Airlines gate at Boston’s Logan International Airport as a natural site. Not only is American the team’s official airline, but Logan is the largest airport in New England and one of the 20 busiest airports in the US, with more than 26 million passengers a year.

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Caring for Canines

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Road Rage Designs Project Helps Service Dogs

The “other forgotten soldiers” of police forces and the military are the working animals, such as canines, that cannot be placed for adoption because of their training or injuries suffered in the line of duty. Danny Scheurer, who served in the US Marine Corps and Army, founded the Save-A-Vet foundation to rescue former service animals after becoming attached to military dogs used in Iraq during his deployment. Save-A-Vet builds boarding and recreation facilities for disabled, injured, and retired military and police animals.

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