1. Brazil│Metalfrio Solutions S.A., a Brazilian corporation that’s one of the world’s largest manufacturers of plug-in commercial refrigeration equipment, uses a Durst Rho 1000 to print onto the sides, doors, back-lights, and tops of its coolers. The graphics of the customer’s logo is directly printed onto the steel sheet and then finished with liquid lamination.
LexJet has launched its new Print-N-Stick Fabric, a combination of the company’s Water-Resistant Satin Cloth and a proprietary adhesive system that allows users to easily apply, reposition, remove, and re-use graphics on flat surfaces without leaving any residue behind. Compatible with aqueous and latex inks, Print-N-Stick has a 110 degree white point and is designed to allow higher ink saturation for deep, sharp colors.
Want to be more flexible as a print provider? Get rigid. Rigid media allows a shop to expand its offerings and the types of jobs it acquires. Plus, more rigid products continue to become available – from eco-friendly to easy-cutting options, to those compatible with UV and solvent printing, and many in various sizes, thicknesses, and colors.
The tag line for this year’s SGIA Expo is “More exhibitors, more answers, more face time.” Taking place October 23-25 in Orlando, the annual event hosted by the Specialty Graphic Imaging Association certainly appears to have established a show lineup that’s set to deliver on all those points and more.
When Josh Daniels, owner of D&D Laser Screed, needed some wraps for his fleet of pickup trucks, he turned to some friends from the world of auto racing.
“We’ve been buddies with him for a while,” says Scot Demmer, owner and general manager of the Premiere Motorsports Group (www.premieremotorsportsgroup.com). “One thing led to another, and he asked us to come down and start bidding on some of his trucks and equipment.”
One of Hank Cobb’s favorite things about the vehicle-wrap business is seeing his work on the street. “I love seeing my stuff driving around. It’s a great feeling,” he says.
JMR Graphics (www.jmrgraphics.com) of Islip, New York, has been creating vehicle graphics for more than 30 years, says national account executive Chris D’Angelo. “We started by doing a lot of cut vinyl, because that’s what the business was. But as technology and digital printing evolved, we got into the vehicle-wrap business about 15 years ago, when wraps first were being developed.”
Michael Hufana, owner of Original Mobile Graphics (OMG, www.omgwraps.com) in Stockton, California, was a vehicle-wrap customer before he was a provider.
In order to promote the expansion of America’s oldest brewery into other states, Yuengling has created the Tailgating Trailer Giveaway. During the promotion, beer drinkers can strive to win a Little Guy 5-wide Platform teardrop trailer by sending a text message to the short-code number with a keyword that’s found on all sweepstakes point-of-sale materials.
If restaurateurs can bring their food to the streets and set up shop in a truck, why can’t boutique owners? Well they can, and that’s exactly what Smak Parlour has done.
After learning about the mobile shop trend in LA, the owners of the funky women's wear boutique in Old City, Philadelphia, decided to take their brand on the road and create a store on wheels – an 18-foot-long converted box truck complete with French doors and a dressing room inside.