User login

A Recipe for Success

Subtitle: 
Paradise Graphix gives flavor to Blue Ash Chili's food truck.

When it comes to promoting his company, Scot Reedy of Paradise Graphix takes a low-key approach: He prefers to let his work – typically a vehicle wrap or graphic – speak for itself as it rolls through the area. If someone likes what they see, they can ask for referrals, or check his website (www.paradisegraphix.com).

Terms:

Inca Digital Launches ‘IDEAS 2014’

Subtitle: 
Company seeks entries to honor its customers for work performed on Inca digital flatbed printers.

Inca Digital has launched its third Inca Digital Excellence Awards (IDEAs 2014), “celebrating the creativity and ingenuity of the work its customers produce around the world.”

IDEAs judges are directed to evaluate entries based on a combination of quality, innovation, and creativity across five different categories: Display Graphics, 3D P-O-S, Interior Decoration, Product Decoration, and Interactive Displays.

Terms:

US Bank Goes Big at ‘the Stick’

Subtitle: 
Iconography helps promote US Bank with 240-foot mesh banner.

Want to get your San Francisco 49ers tie-in product in front of about 70,000 potential customers on a regular basis? What better location than a fence separating the parking lot from the stadium grounds at Candlestick Park in San Francisco, where 70,000 loyal fans will walk by it after they park their car every Sunday?

Terms:

Heading Down South

Subtitle: 
Metromedia Technologies creates tropical-themed billboards for Carnival Cruise Lines.

We all know that when it starts to get cold up north, flocks of birds start their journey down south to the land of sun and sand – often doing so in an inverted “V” formation. And for most of us, we tend to want to join them, leaving behind the perpetual freezing temperatures and snow.

Terms:

Everywhere You Are

Subtitle: 
Circle Graphics teams with the Outdoor Advertising Association of America for 10th Annual Advertising Week.

As one of the nation’s largest digital printing companies, and producer of many digitally printed billboards, Circle Graphics (www.circlegraphicsonline.com) in Longmont, Colorado, is both a strong advocate for and a beneficiary of the power of out-of-home advertising. So, when Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of America (OAAA) solicited the company’s support for its latest promotional campaign, Circle Graphics eagerly obliged.

Terms:

Revolver

Subtitle: 
Ace Sign Company goes 'round and 'round for Scheels All Sports Superstore's ferris wheel wrap.

Add ferris wheels to the list of items that can be repurposed as ad space. Ace Sign Company of Springfield, Illinois, recently completed the second of what could become a series of ferris-wheel wraps for one of its clients.

Terms:

Avoiding the Curse of the Terrible Towel

Subtitle: 
How to improve the customer experience.

On a recent business trip, I stayed in one of the area’s nicer hotels. The lobby was amazing, the staff was very courteous and helpful, and the check-in process was quick and efficient. Once I secured my key, I headed up to my room to unwind. Upon opening the door, I was pleased to find a nice room layout and good-sized flatscreen TV. I kicked off my shoes and went to hang up my clothes in the closet next to the bathroom.

It was at that moment that I saw something out of place: A sopping wet towel was hanging from the shower rod, dripping water onto the bathroom floor.

Terms:

Mimaki’s Enhanced JV400-130/160LX Latex Printers

Subtitle: 
A new inkset with white and upgraded heaters are two of the improvements.

Mimaki USA has released its Enhanced JV400LX latex printer series. The printers improve upon the company’s previous models with a new inkset with white, upgraded heaters, and more.

Terms:

Out-of-Home History for Hollywood

Subtitle: 
Martin Charles's work for '42' recaptures Brooklyn’s Ebbets Field and more.

It’s widely accepted that wide-format printing will continue to play a vital role in the future of out-of-home advertising. But that same technology is also being used to recapture its past.

In Hollywood, graphics play a key role in creating the authentic look that make many of today’s movies so believable. Graphic designer Martin Charles, owner of SagaBoy Productions (www.sagaboyproductions.com) and a member of the Academy of Motion Picture Arts and Sciences, is one of filmdom’s leading practitioners of this craft.

Terms:

Winners of 2013 Golden Image Awards Announced

Subtitle: 
SGIA competition recognizes industry-leading excellence across various applications and categories.

SGIA has announced the winners of its 2013 Golden Image Award competition. This year’s entries were evaluated and judged at the 2013 SGIA Expo in Orlando, October 23-25.

The Golden Image competition recognizes industry-leading excellence and covers various categories created by specialty imaging. Each submission was eligible to earn one of four awards:

Terms: