“Tobacco kills” is the message the Paris-based League Against Cancer wanted to get out in its Operation Tueurs Payeurs (“Paying Killers”) – a street marketing campaign calling for a compulsory levy on the tobacco industry. The League worked with CQFD Communication Agency (studiocqfd.com) and Northern Design (northerndp.com) to create 15 oversized faux cigarette packs with the “tobacco kills” message and prompted the public to sign a petition on the campaign’s website.
Seiko Instruments USA (SIU) has published a white paper addressing the lightfastness of various wide-format printer inks, including its own ColorPainter low-solvent GX inks and ColorPainter HAPs-Free IX inks.
The white paper also includes comparisons of print metrics such as color gamut, gloss levels, print-to-print color consistency, print speeds, ink usage, printhead replacement rates, and overall running costs.
The annual On Demand Conference taking place June 13-14 at the Jacob Javits Concention Center in New York has announced its full conference program schedule, which will arm attendees with the knowledge and tools required to navigate "The Business of Content." Produced by Questex Media Group in conjunction with InfoTrends, the show will include more than 30 sessions featuring speakers from top brands, media, and consultants.
Sigmajet, the Czech Republic manufacturer of wide-format hybrid and flatbed UV printers, has announced the expansion of its business with the opening of a new US office. The new office will be based in Washington DC and will serve as the headquarters for the company’s US operations and its North American client base.
InteliCoat has introduced Magic UV Cure, a new line of UV media. The Magic UV Cure product line includes six media options available in 36-, 50-, and 54-in. widths.
• PB10UV Polyethylene Banner is ideal for short-term indoor and outdoor promotional banners where a smooth, uniform base material is required. Its polyethylene base gives PB10UV a high level of water-resistance and light blocking opacity allowing it to be printed on both sides.
The Vomela Group has completed the acquisition of the business and assets of Indianapolis-based Pratt Corporation, the provider of store décor and P-O-P programs for national retailers.
"Bringing the Pratt business into the Vomela family of companies, will allow us to serve our growing retail customer base with added capability, capacity and insight into retail markets", says Mark Auth, president of Vomela.
Roland DGA has announced a new rental program for its VersaCamm, VersaArt, and VersaStudio printer models.
Available to customers in the United States only, the rental program offers one-year and three-year options at monthly rates. Warranty coverage is included in the monthly payment for the life of the rental, covering parts and labor, with the exception of consumables.
A few weeks ago, one of our facilities experienced a break-in by burglars. Fortunately, the would-be thieves triggered our alarm, and they were scared off. As a result, they were not able to actually steal anything and we had zero losses. I’m guessing that many of you have probably experienced theft of one form or another in the course of your business. Like us, you have then had to figure out how to prevent something similar from happening in the future.
The Job Established as General Motors Daewoo since 2001 when Korean-based car maker Daewoo sold most of its assets to GM, the company made the decision to strip “Daewoo” from its name in 2011, rebranding itself as GM Korea Company. All new models sold in its home market would now be branded as Chevrolets. The rebrand was no small undertaking: Nearly all Daewoo badges had to be replaced with the well-known Chevrolet “bow tie” and dealerships needed to change out all Daweoo signage with GM Korea and Chevrolet branding.
Let’s face it: Sustainability in graphics has not been on the smoothest of flight paths. Generally, “going green” is in vogue as long as the budget can accommodate it. How green a customer goes is typically dependent on the marketing plan’s purse strings and the economy in general: Big surplus in the budget? Think emerald. So-so economy? Think lime green. Nearly depleted budget? Olive drab comes to mind.