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Correctly Setting Expectations

Subtitle: 
Best practices for handling client expectations for vehicle wrapping

Setting a client’s expectations is an art in itself, and it takes a bit of finesse to come off like an expert, rather than a vendor making excuses. Being up front about your entire process, any challenges and any delays or issues is always the right way to operate. After all, that is what you would desire from any vendor you use and your clients expect the same. The truth always makes sense and you never have to figure out what to say: Just say the truth.

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The Benefits of Barter

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With the recovery still going at a snail’s pace, it may not be a bad time to think about the advantages of barter for your business.

I love a good trade, probably because barter is in my blood. As this is written, my company just took in trade nearly $1000 worth of product. This was something we wanted, but didn’t have the discretionary money to buy. I calculate we paid about 33 cents on the dollar for it. The client obviously thinks it was a good trade for them, yoo, because we already have a second job.

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Sourcing Specialty Media

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Sources for fabric, fine-art, dye-sub transfer papers, magnetic, and more

To help differentiate themselves and their products, many
clients want their graphics output onto a different sort of
media for an upscale, out-of-the-ordinary, or even radical
look. This means that print providers need to stay on top of
the latest media options available. And it also means that
you might need to locate a supplier for this specialty media,
perhaps one you’ve not worked with in the past.
So, in this month’s sourcelist, you’ll find companies
that offer printable fabrics, fine-art canvas and media,

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Shorter Runs

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Tempt In-Store Productions uses Inca S70 to meet clients' short run-needs

Tempt (tempt-ing.com) is a division of HGI Graphic Arts, a print provider traditionally serving the publication, catalog, book, and commercial markets. “Our executive vice president of sales and I had the idea of building some kind of business around a digital solution,” recounts Tempt president Michael Draver. “We acquired the assets of All-American Graphics back in late 2008 with the idea of being more active in digital, in-store, P-O-P-type products.” The Tempt division, in Menomonee Falls, Wisconsin, now has about 27 employees.

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An Elf Story

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Mercury-LDO turns customers employees into Elfs

The two halves of the Mercury-LDO (mercury-ldo.com) name had very different beginnings. LDO launched its business in the late 1970s as a traditional reprographics shop, serving the architecture, engineering, and construction (AEC) market in and around London, England. “In 1992, owner Ray Martin saw the opportunity with all the construction in Las Vegas and, with his partner, opened an office in Las Vegas,” recounts current operations director Steve Martin. “A couple of years later they, severed all their ties with London.”

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Last-minute Adjustments

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Big-Mountain Imaging masters the art of "same-day and next-day" requests

Big Mountain Imaging started in Philadelphia a little more than 10 years ago. “We began as a grand-format facility with two Vutek 5300s,” recalls president Jason Cardonick. “We were mainly producing billboards for casino clients in Atlantic City. That’s an industry for which speed is a critical component of their buying decisions. At the time, our client was buying from a company on the West Coast that wasn’t able to meet their same-day, next-day needs.

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New Wide-Format Inkjet Test Form from PIA

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Eighteen test elements specifically designed for wide format.

The Printing Industries of America (PIA) has announced its new 20 x 40-inch Wide-Format Inkjet Test Form, the organization’s first test form designed exclusively for evaluating inkjet equipment. The test form comprises 18 test elements, all developed specifically to help printers gauge the performance of wide-format inkjet devices.

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EasyWrappe Gallery Wrap System from Breathing Color

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Available in Pro and Starter kits.

Breathing Color has launched EasyWrappe, a gallery wrap system designed for artists, photographers, photo labs, and fine-art print studios. The system is designed to enable users to create their own professional canvas gallery wrap in minutes.

EasyWrappe comes in both Starter and Pro kits. The EasyWrappe Starter kit has stretcher bars in 1.25-in. widths and in lengths of 8 to 30 in. EasyWrappe Pro comprises stretcher bars in 1.75-in. widths and in lengths of 8 to 60 in. Larger sizes and custom sizes are available upon request.

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MacTac’s New Gruv Media

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Also enhances its PermaColor Colorgard intermediate overlaminate series.

MacTac Graphic Products has enhanced its line of Imagin media with the introduction of the new Imagin B-free Gruv media. An intermediate gloss white vinyl film with all the benefits of air-egress installation, Gruv features a smooth, bubble-free installation for a variety of surfaces – from medium- to long-term full and partial vehicle wraps to medium- to long-term indoor and outdoor flat to slightly curved signage applications, the company reports.

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Piece of Cake

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ABC Imaging, using its HP Turbojet, executes a delectable train wrap for 'The Cake Boss.'

As part of Amtrak’s celebration of National Train Day in May, the rail service partnered with the cable network TLC’s reality show, “Cake Boss” to wrap an Acela Express train running from Washington, D.C., to New York City and Boston. TLC contracted ABC Imaging of Washington, D.C. to produce and install the graphics for five passenger train cars, one café car, and two locomotives.

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