A few weeks ago, one of our facilities experienced a break-in by burglars. Fortunately, the would-be thieves triggered our alarm, and they were scared off. As a result, they were not able to actually steal anything and we had zero losses. I’m guessing that many of you have probably experienced theft of one form or another in the course of your business. Like us, you have then had to figure out how to prevent something similar from happening in the future.
The Job Established as General Motors Daewoo since 2001 when Korean-based car maker Daewoo sold most of its assets to GM, the company made the decision to strip “Daewoo” from its name in 2011, rebranding itself as GM Korea Company. All new models sold in its home market would now be branded as Chevrolets. The rebrand was no small undertaking: Nearly all Daewoo badges had to be replaced with the well-known Chevrolet “bow tie” and dealerships needed to change out all Daweoo signage with GM Korea and Chevrolet branding.
Let’s face it: Sustainability in graphics has not been on the smoothest of flight paths. Generally, “going green” is in vogue as long as the budget can accommodate it. How green a customer goes is typically dependent on the marketing plan’s purse strings and the economy in general: Big surplus in the budget? Think emerald. So-so economy? Think lime green. Nearly depleted budget? Olive drab comes to mind.
If eyes are indeed the windows to the soul, then, monitors are arguably the windows to the essence of a job’s graphic. After all, how well a monitor in your production or prepress area performs can critically impact on your print work.
Recently, two of the most successful commercial- and residential-property companies in New York City – The Durst Organization and Sidney Fetner Associates – teamed up to form Durst Fetner Residential. Hirshorn Zuckerman Design Group was called upon to develop a new marketing strategy to promote the new branding and its many premiere properties. Because the strategy would include wide-format graphics, Hirshorn needed a print provider and needed one fast.
In commemorating its 100-year anniversary, Chevrolet embarked on a 12-month celebration by offering deal promotions across the US, being the focus of a feature-length documentary, and creating online hubs for fans to share their favorite Chevrolet memories. Healthcare insurer Blue Cross and Blue Shield of Michigan wanted to join in the celebration and wish the Detroit-based car manufacturer a happy birthday in a big way with an oversized birthday card – a 60 x 60-foot billboard to be exact.
When Nebraska’s Creighton University sought to modernize its CenturyLink Center men’s basketball locker rooms, it looked to its long-time print provider Renze Display in Omaha to provide a graphic transformation.
“Creighton University has been a great client of ours for decades,” says Mike Compton, executive vice president for Renze. “We had already branded the interior of the locker room with wallpaper murals, display cases, dimensional logos, etc., and now they wanted the hallway outside of the locker room to match the look.”
With a name like Megaprint Inc., it’s pretty clear what this print service provider handles: mega-huge prints, in particular, custom wallpaper. So when country music star Toby Keith’s I Love This Bar & Grill bought a plot in Rancho Cucamonga, California’s Victoria Gardens Regional Town Center, it took only a Google search to nail down a print provider. Named after Keith’s 2003 number-one single of the same name, I Love This Bar makes its West Coast-debut with its 11th franchise later this year.
After winning Super Bowl XLV, the Green Bay Packers were set to host the 2011 NFL Kickoff game. For the first time in football history, the annual ringing in of the season would feature a matchup between the last two football champions: the Packers would face the New Orleans Saints, winners of the prior Super Bowl.
In launching its new kids’ BK Crown Program and celebrating the redesign of the quick-service restaurant’s kid’s meal box and iconic crown, Burger King set out to create the world’s largest crown – and offer it up to none other than the Statue of Liberty.