When walking into a retail establishment, consumers have come to expect the instant bombardment of visual displays pleading for their attention. The result? They’re now often immune to the many shock-and-awe attempts at point-of-purchase marketing.
In a vigorous effort to catch the over-stimulated eye of the consumer, marketers and print providers are more and more turning their attention to an entirely different space in an effort to get their message across: the floor. And, for many, it’s paying off.
"Going green" is the mantra of many businesses these days. But few print providers have embraced the concept as thoroughly as Portland Color of Portland, Maine. This year, the shop was able to leverage that commitment into producing materials for special environmentally themed “Little Green Boutiques” in every Bloomingdale's location across the country.
At some time during your business career, it’s likely you’ve experienced a situation in which you have been treated unfairly by someone else in a business deal. Or perhaps you’ve had a situation when you found yourself taking unjust advantage of another in a business or a personal relationship. While it may not have been illegal, it just felt wrong. Open up the newspaper or browse the business headlines and you’ll quickly realize you’re not alone -- you can find examples of people behaving unethically throughout the business world.
Making its first appearance in North America is HP’s (hp.com) Indigo 7500 digital press. Designed for high-volume production, the Indigo 7500 is a 6-color press (CMYKcm with white option) that can print up to 120 A4 pages/minute in full color or 240 pages/minute in monochrome or 2 colors. The press is enhanced with a Vision system for hands-free automation, including automated calibration and intelligent diagnostics.
Xerox Corporation has debuted its iGen4 EXP digital press. Built on its iGen 4 platform, the new EXP offers a 14.33 x 26-in. sheet size, allowing it to produce multi-up jobs such as full-size tri-fold brochures, postcards, greeting cards, book covers/jackets, and more. Its print speed also has been accelerated, to 120 A4 (8.5 x 11 in.) impressions per minute. The EXP also features: the ability to feed media from a modified paper tray or roll systems; an automated Web-to-finish solution, using Xerox FreeFlow Digital Workflow; and integration with Adobe PDF print engine.
CGS has launched Oris Aproove, its high-end collaboration and color-approval system, to the North American market. The Web-based system allows any number of users to submit jobs, annotate, and approve pages – or manage entire jobs and projects. File formats supported include PDF, DCS, 1-bit TIFF, and Kodak's VPS.
X-Rite has announced XRGA, a new metrology standard for the graphic-arts industry designed to reduce measurement discrepancies between legacy instruments previously developed by X-Rite and GretagMacbeth. The new XRGA standard, reports X-Rite, will improve inter-model agreement so that users can enjoy high-quality data exchange between sites that use different instrumentation. X-Rite also has developed a set of matrix transforms to enable measurements taken by either a former X-Rite or a former GretagMacbeth instrument to be easily expressed in the new XRGA standard.
Fujifilm has showcased its Digital Inkjet J Press 720 for the first time in North America. Designed to fill the gap between toner-based digital and offset printing formats, the J Press 720 is particularly suitable for traditional commercial printers looking to improve competitiveness for short-run work and digital printers who are looking to offer a wider range of digital print services, the company reports. The Inkjet J Press 720 features Fujifilm Dimatix Samba single-pass piezo drop-on-demand printhead technology, 1200-dpi resolution, and four-level grayscale capability.
MGI USA has launched its DF360, the company’s latest generation of multi-function paper finishing equipment designed to complement digital as well as offset presses. In-line and automated standard functions include: duplex film lamination (options for matte, satin, or glossy finish or no lamination), cutting (horizontal and vertical), slitting, creasing, and perforation.
The DF360 can accommodate sheet widths up to 14 in. and lengths up to 29 in.
When producers of the “Rachael Ray Show” wanted to make a splash for the celebrity chef’s makeover episode that was filming in Philadelphia, they engaged Millvale, New Jersey-based Designer Wraps to create a larger-than-life graphic wrap for a 40-foot tour bus.