Q: Tell us about your day job.
A: I acquire content and disseminate it accordingly. We control all the digital media devices throughout our properties, which entails about 52,000 devices. Those consist of everything from the traditional marketing screen, like an endcap, to interactive touch screens like wayfinders in convention spaces, digital menu boards in front of a restaurant, interactive poker screens, wine menus on iPads, marquees out on the Strip, and all the televisions in the room – we have an IPTV system.
Normally, I’m not a coffee drinker, preferring the gentle lift of tea to the harsher jolt of java, but thick, flavorful European brews always tempt me when I’m abroad. I’m no connoisseur, it’s simply that everything about coffee in Spain, Italy, and Germany, so far, just seems better.
It could be perception. The tiny cups, the small cafés. Perhaps they’re running freezer-burnt Folgers through the machines, trusting tourists not to know the difference.
Software manufacturers Enfocus and Caldera have partnered to launch two data configurators, Nexio Submit and Nexio Collect, which will enable two-way communication between Enfocus Switch automation software and Caldera RIP. Nexio Submit sends job parameters and customer data from Switch through Caldera Nexio JDF/JMF connector and on to the RIP.
Modeled after the Art Everywhere UK campaign, five of America’s leading art museums – the Dallas Museum of Art, Art Institute of Chicago, Los Angeles County Museum of Art, National Gallery of Art, and Whitney Museum of American Art – selected works of art that represent American history and culture for Art Everywhere US. The American public voted for their favorite artworks, and the final selection of 58 pieces was showcased in all 50 states during the month of August as part of the “largest outdoor art show.”
Lawton Printers, a provider of wide-format signage, lettering, and more, has changed their name to Lawton Connect (www.lawtonconnect.com). The transformation aims to reflect the company’s investments in new technologies, along with its goal of connecting personally with clients.
“Our new name better captures the core of our culture and expanded capabilities,” says fifth-generation CEO Kimberly Lawton Koon.
SGIA’s annual Tom Frecska Student Printing Competition is accepting entries through July 31st.
Budget Inks has developed a range of inks for Roland inkjet printers, including the Soljet Pro 4 XR, Soljet XT, VersaCamm VSI, and VersaExpress. Eco-Maxx II inks do not require users to flush the lines or create new color profiles when transitioning from OEM inks, according to the company, and are reportedly more adhesive and scratch-resistant.
Google announced in May that mobile devices now host more searches than desktops, heightening the impact of the company’s April 21 mobile update, especially for businesses that haven’t yet optimized their web content. The update, which affects smartphone searches at an individual page level only, rewards content with large text, spaced-out links, and a mobile-specific layout.
A digital billboard the size of a city block now greets more than two million passersby who cross Times Square each week. Built in November with Mitsubishi Electric’s Diamond Vision display technology, the 25,000-square-foot digital canvas is agented by Clear Channel Spectacolor (www.clearchannelspectacolor.com).
Check out other great wide-format projects from around the globe:
Esko has announced the details of its EskoWorld 2015 (www.eskoworld.com) user conference, June 14-16 in Scottsdale, Arizona, under the tagline “Improve Today. Dream for Tomorrow.”
Branded as a learning experience for users and an opportunity for feedback for the print supplier, EskoWorld will feature more than 70 sessions covering digital finishing, packaging, 3D design, brand management, and more. Motivational speaker Brad Montgomery, whose clients include Microsoft and Verizon, will offer a keynote on using happiness to boost productivity.