Visitors to the Surrey, UK, headquarters of Astellas Pharma Europe today would never guess the building served as the set for the chilling film “Inception” just a few years ago. The $10.2-billion company has local print provider Signbox to thank for the office’s transformation, with more than 10,000 square feet of bright, motivational graphics adorning the interior. The work was printed with Signbox’s Durst Omega 2 UV-LED printer onto the shop’s proprietary Optically Clear and Digital Frost films.
The secret is out: I’m leaving Big Picture. I’ve accepted a position leading Signs of the Times, our company’s flagship publication. Our wonderful editorial staff is more than capable of serving you in my absence, and a search for my replacement has commenced. But there’s much more to say.
The administration at Michigan State University needed an aesthetic and effective fix to the acoustical problem in the conference room of the football team’s Duffy Daugherty building. Brick and other sound-reflecting surfaces around the room made it difficult to speak and hear clearly – “a serious issue for a conference room,” says Carlin Danz, copywriter, Britten Studios.
SID Signs and distributor partner Paradigm Imaging have launched the Artemisa T2100 textile printer, an 82-in. machine for producing tradeshow signage, mesh building wraps, sports and fashion apparel, flags, and more. Featuring four Seiko 508-GS printheads, the Artemisa offers a max. resolution of 1440 dpi in 4 colors. Print speeds can reach up to 538 sq ft/hr.
Continental Grafix has released Innova Clear, a clear vinyl film with an 80/20 perforation pattern for interior window graphics. The film is designed for printers to reverse print the desired image, then flood with white and black, according to the company. It is compatible with solvent, UV, and latex inks, and available in 54-in. widths.
Agfa Graphics has introduced Duratex Black Back Mesh Banner, a material designed to improve visibility from within a wrapped building without the need to print flood coat. Other applications include frontlit signage, window graphics, and tradeshow displays. Duratex Black Back is available in up to 196-in. widths and is printable with most solvent, eco-solvent, latex, and UV inkjet printers.
Avery Dennison has added three textured films to its MPI 2600 line for creating wall graphics, with the option for permanent (MPI 2630) and removable (MPI 2631) adhesives. Each of the three textures – Pure Canvas, Crushed Stone, and Natural Stucco – is printable with solvent, eco-solvent, latex, and UV inks and durable up to 2 years printed (4 years unprinted). The 6-mil line has an ASTM E84 Class A fire rating and is available in 54- and 60-in. widths.
Tried and Blue
Michael Dominguez, senior VP of hotel sales for MGM Resorts International, says to stick with blue tones when designing wallcoverings for meeting rooms because they are reminiscent of sky and daylight, keeping individuals awake and alert. Steer away from yellow tones as they release melatonin, which could lead to sleepy meeting members.
Designs and Styles
What’s trending for 2016? Carol Cisco, publisher of Interior Design magazine, says:
The commission of a 50 x 260-foot banner may intimidate some, but with a motto of “no task is too big, no detail is too small,” MetroMedia Technologies was ready for the job. Designed to announce the expansion of the Beavers’ Valley Football Center at MMT’s longtime client Oregon State University, the banner was printed on the shop’s proprietary 32-foot drum printer on 13-ounce MMT 313 mesh vinyl, which resists wind and allows rain to flow through to the roof, says Paul Nevue, account director.
FESPA’s regional events will travel to Italy, Mexico, and Africa this year as part of the association’s Profit for Purpose program, dedicated to investing in local print communities around the world.