Behind every great graphic is a skilled print shop, and behind every skilled print shop is an array of productivity-enhancing tools. In addition to the often flashy wide-format printers and other state-of-the-art hardware exists the slightly less-glamorous (but equally as essential) side of a shop’s toolbox: business and management software that helps bring jobs in and get them out.
When we look around at the worlds of marketing and communications, I’m sure we all agree: Things are changing fast, and the immediacy of the message is no longer just an option – it’s a requirement. People want their information, and they want it now.
As host city to Super Bowl XLV this past February, Dallas encouraged local businesses – including communications giant AT&T, whose corporate headquarters are in Dallas – to show their support of the epic sporting event through signage and outdoor advertising displays.
When David Knutson first dreamed up the idea of a portable, inflatable classroom shaped like the Earth, in which children could learn about their world from the inside, out – literally – he spent more than 500 painstaking hours hand-painting the artwork for the 22-foot-tall balloons.
It’s no small honor to be recognized by the Yale University School of Architecture. So when the school set out to pay tribute to its former dean – renowned British architect James Stirling – with a special exhibit of his work, an extraordinary group of professionals came together. The curator was from London, there was a local graphic designer, and the Yale Exhibits department and School of Architecture students were involved. Also in the mix: the graphics’ printer and install team from Service Point in nearby Woburn, Massachusetts, led by Mike Hughes.
Nazdar SourceOne is launching its Passport to Performance educational tour, which has been created to provide print shops with critical information on topics such as buying a wide-format digital printer, financial considerations when making capital purchases, workflow improvements, and more.
As a major sponsor of the new Salt River Fields Spring Training facility in Scottsdale, Arizona –home to Major League Baseball’s Arizona Diamondbacks and Colorado Rockies, and the first such facility built on Native American land – soda-giant Pepsi wanted to make a place for itself with a lounge-style party deck. The rightfully named Pepsi Patio would be the largest patio in the park.
A new display at The Philadelphia International Airport, installed directly on two interior glass enclosures, features the work of the city’s own Sarah Zwerling, whose digital photography re-creates the rooflines and treetops of two famous Philadelphia neighborhoods – Hamilton Street and Fairmount Park.
Zwerling’s imagery lines both sides of the concourse, creating a birds’ eye-view of the city’s narrow, residential streets. To bring the photos to life, the airport engaged local print provider Berry and Homer.
Just in time for the holiday shopping rush, videogame giant Nintendo was looking to make a splash with consumers. It turned to CarWraps, Inc. to trick out its 24-foot, space age-shaped Airstream trailer before hitting the road on a nationwide game-demonstration tour. Applying vinyl to a vehicle – even a notoriously difficult to wrap Airstream – was nothing new to the team at CarWraps, but getting the artwork and the images to look crisp and compelling at hundreds of times their original size, put their skills to the test.
Hockey fever was in the air in Raleigh, North Carolina, as the city geared up to host the National Hockey League’s All-Star Game in late January. The NHL pulled out all the stops for the event, peppering inside and outside the Convention Center, its surrounding hotels, and even the airport with larger-than-life depictions of some of its most famous players and teams. With Salt Lake City-based Infinite Scale Design Group spearheading the creative efforts, it wasn’t long before local organizers got caught up in the action.