With the Winter Olympics occurring only once every four years, being a part of the festivities is, of course, a big deal. So when Rainier Displays (rainier.com) in Tukwila, Washington, won the intense bidding contest to produce venue towers complete with digitally printed fabric graphics for the February 2010 mega-event, the company was thrilled.
“Our company was chosen because of our unique capabilities to bring large outdoor dimensional graphic treatments to life,” says Rainier Displays division manager Charles Rueb.
Being the host team for the 2010 NBA All-Star Game this past February, the Dallas Mavericks wanted to make the event the biggest and best it has ever been. Although having to work with less sponsorship funds for the game than in previous years, the Mavericks collaborated with the National Basketball Association (NBA) to arrange for four larger-than-life building wraps in Dallas to promote the event.