While large-format projects are their own attention-getters, adding an interactive component to the project can undoubtedly capture the interest of passersby that much more. That was the thinking of the creative minds at Monster Media, which came up with the idea of creating a street-level, interactive “digital aquarium” to promote Carnival Cruise Lines. The installation combined wide-format graphics and an LCD screen that allowed viewers to interact with the elements on the screen.
Nearly everything to do with the Olympic Games is carried out at an enormous scale. By far, the Olympics bring together more athletes from more countries than any other sporting event. Millions of tickets are sold for hundreds of events in dozens of sports. And some of the world’s biggest cities vie for the chance to host the games. It only makes sense, then, that the marketing efforts for the Games are on an equally large and impressive scale.
Fujifilm has announced that effective January 1, 2010 it is creating a new organization, Fujifilm North America Corporation, which will merge Fujifilm USA and Fujifilm Graphic Systems USA.
Fujifilm USA is the former Fuji Photo Film USA, which is the sales and marketing group for photographic products and services, recording media, and motion-picture film. Fujifilm Graphic Systems is the former Enovation Graphic Systems, and is the distributor of graphic-arts products.
Canon and Océ have reached conditional agreement to combine their printing activities through a public cash offer by Canon for all shares of Océ. The offer will commence after the formal filing with the AFM (Dutch Authority Financial Markets) of an Offering Memorandum. This memorandum is expected to be published and the offer is expected to commence in the first quarter of 2010.
Agfa Graphics has reached an agreement to acquire most of the assets of Gandinnovations Holdings' North American operations and the shares of its principal foreign subsidiaries. Since May 2009, Gandi has been operating under CCAA protection in Canada and Chapter 15 in the USA. The acquisition is subject to regulatory and court approval and the successful closing of the transaction.
Contex Americas is offering three webinars in November, all focusing on various aspects of wide-format printing.
Digital electronic displays just keep getting smaller. Case in point: Bowman Displays’ Digital Video Badge, which plays high-resolution graphic images, and video, and can be worn by retail clerks and sales staff to engage clients and really push a marketing message.