When Coors Light launched its Light Silver Bullet Aluminum Pints as an alternative to glass bottles (to provide a more summer-event-friendly packaging), the company embarked on an integrated marketing campaign that included social-media endeavors, TV advertising, special events, and of course, a graphics extravaganza.
Sometimes, standard media just won’t cut it. You need to find a way to push a job out of Mediocre Territory and into the Land of Outstanding. One great solution is to utilize specialty media: printable fabrics, direct-print magnetic media, wallcoverings, dye-sub transfer papers, and fine-art canvas and media. These non-traditional substrates will help ensure that your clients’ graphics stand out and that their messages are well received – and that they’ll keep coming back to your shop for more excellent results.
From Popsicles to shish kababs, it seems there’s no denying that food tastes better on a stick. But perhaps no other fare rivals the delicious yet simple treat that is the lollipop. For the last 80 years, See’s Candies, which originated in Los Angeles and now sells its famous homemade chocolates in more than 200 stores around the world, has been cooking up gourmet lollipops in flavors like chocolate, vanilla, café latte, and more. So popular are the classic treats that See’s sells more than a million pounds of its gourmet lollipops every year.
Kansas City’s Crown Center, a redevelopment project located on the southern edge of downtown, is know as a city-within-a-city. It features an extensive office community (including the headquarters of Hallmark Cards), shopping, residential properties, hotels, and an ever-growing entertainment district.
InteliCoat Technologies has introduced two new window-film products – Magic Broad Vue and Magic New Vue – and also re-released its Magic FAB-6 and FAB TAC-S 100-percent-polyester fabrics
The Color Management Conference, hosted by the Printing Industries of America (PIA), is set to take place December 1-4 in Scottsdale, Arizona.
Whether you agree with the decision or not, the US Supreme Court has ruled and the “Affordable Care Act” (ACA) is now the law of the land – and the Tax Code. Soon, every individual must have health insurance or face a tax penalty. Print service providers and other businesses must offer their employees health insurance or face penalties.
Lowen Corporation has agreed to purchase the assets of Image Transform Ltd in Grimes, Iowa. Image Transform specializes in dye-sublimation fabric printing, retail and point-of-purchase graphics, fine-art reproduction, banners, backlit graphics, museum exhibits, and interior signage.
Avery Dennison has expanded the range of colors offered in its Supreme Wrapping Film line, adding 13 new matte and brushed metallic colors. The new films can be used for a full car wrap, as accent films, or combined with the company’s existing 33-color spectrum to create two-tone color schemes.
The new colors include:
• Brilliant Blue Matte Metallic
• Charcoal Matte Metallic
• Frosty Blue Matte Metallic
• Garnet Matte Metallic
• Green Apple Matte Metallic
• Gunmetal Matte Metallic
Epson America has added three new canvases to its Signature Worthy collection of media. The new Exhibition Canvas Natural is available in three finishes: Gloss, Satin, and Matte. All three new media feature a new OBA (optical brightening agents)-free coating designed to maintain a bright white point for saturated colors, rich blacks and excellent shadow detail.
The 19-mil Exhibition Canvas Natural is constructed on a flexible base of blended cotton and polyester. Durable and flexible, the new media can be coated and stretched for easy finishing and framing, Epson reports.