Sustainability continues to be a hot buzz word not only in our marketplace, but in all aspects of consumer buying and corporate marketing, as well. And while the din of the economic downturn may have muted the push for “going green” to some degree, the push is still there. The question becomes: To what extent do you and your company approach sustainability internally as well as externally with clients—and in what specific ways?
They are to graphics as an offensive line is to a star quarterback, a pit crew is to a championship car driver, or even a caddy is to a golfer: Remove them from the equation, and you can be mired in mediocrity or—even worse—inadequacy. They are laminates and protective films, and while proper use to the casual observer can make a project’s graphics shine as the star, insiders know that what you don’t see might just be the project’s MVP.
KDM P.O.P Solutions Group (kdmpop.com), a Cincinnati-based p-o-p graphics solutions fabricator, was recently tapped to produce 567 quarterly banners for Fifth Third Bank. The project had a 10-day firm deadline and consisted of three banner versions that would vary by the demographics of the location in which they would be displayed. Versions were divided into 482 copies, 60 copies, and 25 copies.
Late last year, Sew What Inc. (sewwhatinc.com) was tapped to create a digitally printed concert backdrop for musician Brian Setzer’s “Christmas Rocks! Extravaganza” tour.
“We have worked with this client before and enjoy doing their projects. Our favorite time of year is Christmas. We always get excited about participating in Christmas shows,” says Sew What’s Megan Duckett.
When the management team at Port Columbus International Airport in Ohio wanted to implement an airport-wide rebranding ad campaign using a variety of different wide-format pieces, the company’s ad agency knew just who to call: Columbus’ own Solar Imaging (solarimaging.com). Solar Imaging specializes in retail, tradeshow, point-of-purchase, and customized finishing and installations.
Giclée New England (gicleeofnewengland.com) is a Palmer, Massachusetts-based giclée print shop, frame shop, and gallery that produces “fine-art wall murals.” When the shop recently moved to a new location, it took a 35mm slide shot by the gallery’s featured artist and enlarged it to create a 40 x 60-inch fine-art wall mural. The mural was used to promote the artist’s work in interchangeable signage for an upcoming show.
Bio-Racer is a one-stop shop in Western Europe for the design and printing of cycling apparel custom-designed for comfort. When the company was founded in 1984, it invested in screenprinting equipment as its main production source.
How does a buyer of a digital print ensure it’s an authentic and certified reproduction?