When the management team at Port Columbus International Airport in Ohio wanted to implement an airport-wide rebranding ad campaign using a variety of different wide-format pieces, the company’s ad agency knew just who to call: Columbus’ own Solar Imaging (solarimaging.com). Solar Imaging specializes in retail, tradeshow, point-of-purchase, and customized finishing and installations.
Giclée New England (gicleeofnewengland.com) is a Palmer, Massachusetts-based giclée print shop, frame shop, and gallery that produces “fine-art wall murals.” When the shop recently moved to a new location, it took a 35mm slide shot by the gallery’s featured artist and enlarged it to create a 40 x 60-inch fine-art wall mural. The mural was used to promote the artist’s work in interchangeable signage for an upcoming show.
Bio-Racer is a one-stop shop in Western Europe for the design and printing of cycling apparel custom-designed for comfort. When the company was founded in 1984, it invested in screenprinting equipment as its main production source.
How does a buyer of a digital print ensure it’s an authentic and certified reproduction?
Making fine-art prints might seem like an easy “side step” for a wide-format print shop. After all, it’s just another form of ink on substrate, right?
Right—but also wrong. Fine-art printing differs in many ways from commercial or business-to-business printing, and failure to take those differences into account could sink any attempt to enter that market.
For those of you left standing, 2009 was quite the challenge (understatement alert). For most of us, the past year felt like we were the violently wagged tail at the mercy of the big dog with the spiked black leather collar. It’s never good to be on the tail end of things.
It’s the end of 2009 as I write this, approaching 2010—the perfect time to think fresh when it comes to your business. To that end, in this month’s column I’m supplying you with 10 recommendations that you can use to create a corporate “to do” list for your business to help you better compete in 2010. Looking for even more suggestions?
Check out the “Inside Output” column, "Wagging the Dog," where Craig Miller has proffered up his own list for 2010.
Making a difference