They don’t call Detroit “Motor City” for nothing. Cars have been an integral part of the city’s culture since the first Model-T rolled off the assembly line more than a century ago. So when it came time for the city’s annual Woodward Dream Cruise, the world’s largest, one-day celebration of classic car culture, in August of last year, Ford Motor Company wanted to make a splash with its hallmark sports car, the Mustang.
To generate buzz for its inaugural season, the
Ottawa Fat Cats—a semi-professional baseball
team in Ontario’s Intercounty Baseball
League—partnered last May with k6 Media,
Inc. (k6media.com) to create an eye-catching
wrap for the team’s bus.
“We had the opportunity to transform
the coach from an older looking, aged bus
to a moving billboard for the team,” says
Tristan Hanington, partner at Ottawa-based
Design work for the bus, which sits in a
What better site to place a wallscape for one of the year’s hottest
movies than in the very heart of Hollywood? LAgraphico (lagraphico.
com) in Burbank, California, did just that for long-time client
Warner Bros. in helping to promote the studio’s fi lm, Inception.
The 73 x 36-foot wallscape was produced for placement on the
side of the new W Hotel, which sits at the corner of Hollywood
Boulevard and Vine, adjacent to the Hollywood Walk of Fame. The
graphic comprised just one part of the overall Inception campaign.
Setting a client’s expectations is an art in itself, and it takes a bit of finesse to come off like an expert, rather than a vendor making excuses. Being up front about your entire process, any challenges and any delays or issues is always the right way to operate. After all, that is what you would desire from any vendor you use and your clients expect the same. The truth always makes sense and you never have to figure out what to say: Just say the truth.
I love a good trade, probably because barter is in my blood. As this is written, my company just took in trade nearly $1000 worth of product. This was something we wanted, but didn’t have the discretionary money to buy. I calculate we paid about 33 cents on the dollar for it. The client obviously thinks it was a good trade for them, yoo, because we already have a second job.
To help differentiate themselves and their products, many
clients want their graphics output onto a different sort of
media for an upscale, out-of-the-ordinary, or even radical
look. This means that print providers need to stay on top of
the latest media options available. And it also means that
you might need to locate a supplier for this specialty media,
perhaps one you’ve not worked with in the past.
So, in this month’s sourcelist, you’ll find companies
that offer printable fabrics, fine-art canvas and media,
Tempt (tempt-ing.com) is a division of HGI Graphic Arts, a print provider traditionally serving the publication, catalog, book, and commercial markets. “Our executive vice president of sales and I had the idea of building some kind of business around a digital solution,” recounts Tempt president Michael Draver. “We acquired the assets of All-American Graphics back in late 2008 with the idea of being more active in digital, in-store, P-O-P-type products.” The Tempt division, in Menomonee Falls, Wisconsin, now has about 27 employees.
The two halves of the Mercury-LDO (mercury-ldo.com) name had very different beginnings. LDO launched its business in the late 1970s as a traditional reprographics shop, serving the architecture, engineering, and construction (AEC) market in and around London, England. “In 1992, owner Ray Martin saw the opportunity with all the construction in Las Vegas and, with his partner, opened an office in Las Vegas,” recounts current operations director Steve Martin. “A couple of years later they, severed all their ties with London.”
Big Mountain Imaging started in Philadelphia a little more than 10 years ago. “We began as a grand-format facility with two Vutek 5300s,” recalls president Jason Cardonick. “We were mainly producing billboards for casino clients in Atlantic City. That’s an industry for which speed is a critical component of their buying decisions. At the time, our client was buying from a company on the West Coast that wasn’t able to meet their same-day, next-day needs.
The Printing Industries of America (PIA) has announced its new 20 x 40-inch Wide-Format Inkjet Test Form, the organization’s first test form designed exclusively for evaluating inkjet equipment. The test form comprises 18 test elements, all developed specifically to help printers gauge the performance of wide-format inkjet devices.