Since 1873, the Coors Brewery has been cranking out its favorite beverage: ice-cold beer. To showcase its history and passion for brewing, MillerCoors (the joint venture with Miller began in 2007) hosts daily tours of its Golden, Colorado-based brewery – the world’s largest single-site brewery, says the company.
There are many ways to earn a second glance from potential customers, which, of course, is the first goal of just about every marketing campaign. San Diego’s Crunch Fitness health club chose somewhat of a quirky route to get the attention of Southern Californians: The strategy involved pairing a mint-condition 1957 Ford Thunderbird convertible with someone dressed in a bunny costume.
Grimco, the St. Louis-based sign- and graphics-supply wholesaler, has announced it will acquire the US operations of Proveer Sign & Graphics. Proveer, with headquarters in Toronto, is distributor of a wide range of sign and graphics supplies, equipment, and services in the US and Canada. The Canadian operations of Proveer Sign & Graphics are excluded from the transaction and will remain under the ownership of affiliates of Liberty Lane Partners, LLC and management. The transaction is expected to close in Q2 of this year.
FESPA Mexico will host its 2012 exhibition themed “Keep Your Business Moving” September 20-22, at the Centro Banamex situated in Mexico City. The event will focus on the latest product developments and innovations in wide-format digital printing, signage, graphics, garment decoration, textile, and screen printing.
GraphixDirect.com, Inc., the California-based sales and distribution company focused on the sign industry, has announced that it will now act as the master distributor for Flora Digital in the US and Canada.
SHENZHEN RUNTIANZHI DIGITAL EQUIPMENT CO.
MTL Print, the Israel-based printer manufacturer, has announced that it will open a US office in the Atlanta area in May of this year. The US office will be the basis for logistics, sales, and customer service for the North American market.
In early May, the company worked with Parallax Digital Studios in Kennesaw, Georgia, to hold an open house, showcasing its Meital 304D flatbed.
Looking for an innovative way to create brand awareness for its fleet of “Fun Ships,” Carnival Cruise Lines chose five double-decker busses in the Washington DC area as its mobile media to convey the messages, “Didja ever try something new?” and “Next Stop Awesome.” To help visually turn the busses into a kind of red cruise ship on wheels, New York’s Metro Media Technologies (MMT) signed on to output the requisite wraps.
Visual Magnetics has announced the launch of its new MagnaMedia Digital Fabrics Collection and the line’s first two products: VM-Canvas 22 and VM-Bamboo 17. The collection is ideal for producing woven fabric-textured photo reproductions, wall murals, and fabric based P-O-P signage.
Global Imaging Inc. has announced it will now distribute the entire line of HP Latex and UV large-format printers and presses, as well as HP ink and media.
“We are proud to be able to offer our customers the full line of HP printers from small equipment to industrial presses,” says Greg Lamb, CEO of Global Imaging. “With this expanded product line, we can continue to help all of our customers grow with truly quality products.”
The American Sign Museum has announced that its Online Auction has opened and will continue through midnight on June 30 (all times Eastern). This is the first time in the auction’s history that the event will take place entirely online.