“Food trucks are a recession-proof industry. Lucky for us, people love to eat,” says Joshua Loring Tolbert, owner of Awthentik Graphics in Lake Elsinore, California. To capitalize on the booming food-truck market, Awthentik has mastered the art of food-truck wraps.
In addition, Tolbert and crew have come up with an intriguing specialized toy mini-wrap to promote its services – and for its clients to promote their own businesses, as well.
Having a lively discussion about cars at an auto show – seems like a no-brainer, right? But when that same chat then leads to a solid business venture, it’s not only a way to pass the time, but to also provide some real ROI.
The Job As with many small college towns, the City of Pullman, Washington, has developed a close bond with its college cohabitant, Washington State University. So it should have surprised none of the local citizenry when the city teamed up with the university to promote school spirit within the community by unveiling 18 Pullman Transit busses wrapped in WSU Cougar-themed graphics. The town sent out bid proposals for the job to a number of local print providers to wrap, maintain, and remove the graphics after three years.
Mutoh America has introduced its ValueJet Status Monitor (VSM) “smart” software, which monitors ink levels, heater settings, firmware updates, color output, and more on the company’s ValueJet printer line. Printer functions are checked by VSM to ensure the printer is providing consistent output; the operator is notified via e-mail or smart phone of any problems. In addition, the user can check the status of the ink level and heater temperatures via the Internet, from any PC with installed VSM software.
LexJet has introduced the newest addition to its Sunset line of fine art and photography inkjet media: Sunset Fibre Rag 100% cotton rag-base photo paper. The 335g paper is designed for fine-art reproduction and photography.
The new Sunset Fibre Rag features a subtle gloss finish with a textured surface and no optical brighteners. Available in 8.5 x 11-, 13 x 19-, and 17 x 22-in. sheets and 17-, 24-, 36-, 44-, and 60-in. rolls.
Established in 1924, Banner Sign Company (bannersignco.com) of Hazel Park, Michigan, had always branded itself as a traditional sign company. But, technological and economic fluctuations encouraged the company to expand into new markets.
Looking for new ways to profit from your wide-format digital print capabilities?
Some opportunities can be so obvious, they’re easily overlooked. Such is the case with digitally produced wallcoverings, a category only now fully coming into its own as digital print technologies have made short runs more economically feasible.
The economy continues to improve and our business has been growing faster than the recovery. As a result, we have recently bought two wonderful grand-format printers and are now looking toward a third. These machines print better and faster and do things I couldn’t have imagined just a few years ago. So, we’re set, right?
Well, no. As wonderful as these technical marvels are, printers are not capable of making money in and of themselves. It’s what we feed our printers – jobs – that makes us money.
To dovetail with London hosting the2012 Olympic Summer Games, UK-based photographers Drew Gardner and Lucinda Marland (www.drew.it, www.lucindamarland.com) spent the past two years completing a visual anthology of every living British Olympic gold medalist in an individual sport, 60 years or older. The duo traveled more than 15,000 miles across the UK and as far as the US West Coast to photograph all 14 athletes. The resulting printed images were showcased at London’s John Lewis department store in Westfield Stratford City, overlooking the Olympic site.
Durst has introduced its new Rho P10 Series of UV printers, versatile 10-picoliter machines designed specifically for print providers looking for a way to output a wide range of hand-held and eye-level materials – such as backlit signage, P-O-P displays and small packages, etc. –at production speeds with “fine-art” quality.