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IPA and IDEAlliance to Merge

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Events and services will be evaluated, reorganized and staffed

The IPA and IDEAlliance have announced that the two groups will merge, combining their memberships and resources into a single organization. Following final approval from a majority of the IPA membership in early March 2010, the new combined organization will serve professionals throughout “the media supply chain,” including brand owners, agencies, publishers, printers, materials suppliers, technology suppliers, and pre-media service providers. Events and services will be evaluated, reorganized and staffed to provide the most value to the combined memberships.

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