To coordinate a unified branding campaign, national grocery retailer Supervalu hosted its first-ever Store Director Summit, bringing together store managers from 11 different brands to inspire a collective vision. Fame, a retail branding firm, designed myriad graphics featuring a layering effect that utilized all of the brand logos and Minnesota-based Big Ink (inkbig.com) signed on to output and install the graphics.
Since the spring of 2010, advertising and PR firm Amélie Company has been working with the Colorado State Patrol (CSP) to get Colorado residents to drive more safely around big trucks. That year, “We did billboards, radio ads, magnets, and more, urging motorists to give trucks more room,” recalls account executive Lexie Alcon. “We also created a warning card with instructions on how to drive around trucks. People who were pulled over for aggressive driving would be given the card.”
Banner American Products has introduced the ValueLam 4500HC-4 Laminating/Mounting machine. The laminator features two additional pull rollers, in-line slitters, forced air cooling fans, and the capability of mounting items up to ½-in. thick and 45-in. wide. The ValueLam 4500HC-4 also offers a pressure-sensitive adhesive liner rewind, 3-in. diameter silicone heated rollers, an additional rewind for the automatic roll-up of laminated prints, and a foot pedal. The laminator operates on a 120-volt 20-amp circuit (optional 220-volt electrical capability available).
Epson has introduced the Epson Stylus Pro WT7900 24-in. Designer Edition, joining the other sizes available in the company’s Designer Edition line. The printer combines the previously introduced Epson Stylus Pro WT7900 with an EFI eXpress WT software RIP to deliver high-resolution packaging mock-ups for graphic-design firms and creative agencies to create in-house mock-ups.
Like oil is to industry, inks could be said to be the “liquid gold” of the printing market. Yes, it’s sometimes all too easy to neglect the costs of inks when compared to the costs of rigid substrates, direct labor, and so on, but pull out your records and see what you spent on ink last year – it adds up.
The Banner Grip stretching frame, by Alpina Manufacturing, is a frame system that not only serves as an aesthetic border but also is designed to tighten banners, remove wrinkles and waves, and hide edges and mounting hardware. Made of aluminum alloy and stainless steel, the Banner Grip can be used indoors or outdoors. It can accommodate various types of flexible and rigid substrates up to 1/16-inch thick, and can handle banners with raw edges, grommets, pole sockets, or hemmed edges, Alpina reports.
Stylmark’s XXLite Large Format Backlit Graphic Display is designed for a variety of settings, including retail, airports, sports venues, and tradeshows. Intended for wall-mount applications, the XXLite boasts an anodized aluminum frame and is available in cabinet sizes from 50 x 98 to 98 x 146 inches (graphic size is 2-inches less in both dimensions), and features a 6-inch depth. Its key-based frame-locking system prevents tampering. Eight standard colors and finishes are available, and the unit can be custom-anodized from any color in the Stylmark color library.
Are you the company owner? The boss? Are you part of the management team? If so, chances are that, on a regular basis, you tell employees what to do. Depending on how high up you are on the management ladder, you might be telling people to tell other people what to do, and they, in turn, are telling someone else.
And, of course, in a perfect world – or, in this case, a perfect company – everyone does just what they’re told.
During the course of every PGA golf tournament, the sought-after players are inundated with hundreds of invitations from hungry marketers just dying to have a well-known player grace their event. To distinguish itself from the crowd, luxury-car maker BMW relied on creativity with a dose of quirkiness to ensure that its unconventional invite not only stood out, but landed a “yes” on the RSVP.
For years, sociologists as well as talkshow hosts and comedians have debated endlessly about the differences between the female and the male mindsets. Whether the topic at hand is obtaining directions, giving instruction, commandeering the TV remote, or enduring pain, there are certain typical images everyone has in their head when it comes to the feminine versus the masculine.