“We’re absolutely seeing an upswing in floor graphics being used across the marketplace, especially in the world of event graphics,” says Keoni Dennison with Cranky Creative Group. “They’re a great way to utilize space that wasn’t previously being used, and they’re a great way to extend the branding of the event, the show, etc. – and to do so in a way that’s highly visible, while also being a relatively easy extension of what a print shop is already doing.”
Things are looking up for floor graphics. As marketers explore novel ways to display and convey their messages, colorful images and text shouting for attention from floors are beginning to become more prominent in fully integrated campaigns.
Xpedx heads to Phoenix for the next leg of its 2012 Wide Format Western Road Show. Designed to help print operations understand how to capture sales in the wide-format printing segment, the free shows feature equipment, media, demonstration, and advice sessions.
Diatec Group – which comprises Sihl and Arkwright, among others – has acquired Star Coating AG in Switzerland. Star Coating will be re-incorporated as a wholly owned subsidiary of Sihl AG, also located in Switzerland.
A substantial portion of Star Coating’s business is for light-sensitive films used in the manufacture of printed circuit boards. This acquisition gives Diatec entry into those films for the electronics industry and enhances Diatec’s European industrial base.
The Job A couple of vinyl banners – sounds easy enough right? That’s what the team from CSI, a print provider based in Falls Church, Virginia, thought when they received a call from client MillerCoors looking to brand a corner of the Verizon Center in Washington, DC, with Coors Light graphics. But, as it turned out, installing the vinyl on a textured cinderblock wall with extremely recessed grout was anything but easy.
In our company’s never-ending quest to grow business, we typically develop our annual sales budgets with the idea that we’ll increase our sales through traditional means. This usually means taking steps such as adding additional sales reps, or growing sales via expanding a product line or simply adding customers. At times, however, we find ourselves thinking “bigger.”
One of these more expansive ideas: Add another location.
For most church-goers, Sunday service is fairly routine – adults take their seats in the pews and children are ushered off to a classroom for Sunday school. But, for the children of the 7000 members of Casas Church in Tucson, Arizona, Sundays are a tad more “amusing.” While the parents relax during the sermon, children enter a world of their own – Kid City.
During the day, this Chrysler Jeep Wrangler MW3-edition graphic inspired by the popular videogame “Call of Duty: MW3,” appears to be just another Jeep billboard. At night, however, the graphic transforms into a war-zone scene using Light Tape electroluminescent (EL) panels by Electro-LuminX Lighting that selectively illuminate aspects of the design not visible in daylight hours. MetroMedia Technolgies created three glow-in-the-dark billboards in Chicago, New York, and Los Angeles.
Matan Digital Printers has launched the Barak 8Q, an 8-color UV hybrid printer. Available in 11.4- and 16-ft versions, the Barak 8Q features the company’s Parallel Drop Size technology that enables printing of 20- and 40-pL drops in the same printing pass to smooth images while also achieving ink coverage and density. It uses Barak UV low-odor pigmented inks and supports a wide range of environmental media (including PE). Inkset is CMYKcmkY).
Inca Digital Printers has unveiled the Inca Onset S40i flatbed, which supersedes the company’s Onset S40 machine. The new printer includes a variety of intelligent features that are designed to increase productivity as well as reliability. The Onset S40i utilizes 168 new-generation, user-replaceable printheads (28 per color) on a full-width print array, delivering a 28-picoliter drop size.