One of the largest one-time expenditures facing any print provider—particularly those shops just entering the market—is equipment, specifically printers. While smaller rollfed machines can be had for as little as $2500, the buy-in price for a production-oriented rollfed or flatbed is considerably higher.
In all aspects of life, your competitor is a rival that you strive to defeat. Usually, his loss is your gain and vice versa. In our industry, we often compete with one another for the same markets with similar products and services, sometimes competing for the same customer. In the latter, whoever wins might, literally, be taking food off the other company’s table.
In this difficult economic climate, however, there has never been a better time to turn to a select few competitors and engage them as partners. Why? You need each other.
Schweiter Technologies, which completed its acquisition of Alcan Composites this past winter, has changed the name of the company to 3A Composites. The company’s well-known product brands include Alucobond, Dibond, Fome-Cor, Sintra, Gator, Gator-Ply, Omni-Flute, Syn-Ply, Luxcell, and others.
Registration is available now for the Midwest Sign Show, to be held at the Marriott North in Cincinnati, June 25-26, 2010. A joint effort of the International Sign Association and the Midwest Sign Association, the event will include table top exhibits, an education session on sales and marketing, as well as panel forums on digital film and equipment. Networking opportunities include a golf scramble and preview party at the American Sign Museum.
Midwest Sign Show
Unicorn Graphics, a commercial printer with an expanded wide-format inkjet business in Garden City, New York, has an ongoing relationship with Shake-N-Go (SNG), which bills itself as the “world’s largest manufacturer of hair extensions, wigs, hairpieces, and accessories.” As part of the deal, Unicorn produces new signs for all the company’s retailers every two years. This results in hundreds of SNG graphics annually for Unicorn. The kicker is that each store uses identical images—but in different ways on different materials.
When the NFL’s New England Patriots were looking to promote The Hall at Patriot Place—a museum that takes guests on a tour of Patriots and New England football history via print, audio, and video—it chose an American Airlines gate at Boston’s Logan International Airport as a natural site. Not only is American the team’s official airline, but Logan is the largest airport in New England and one of the 20 busiest airports in the US, with more than 26 million passengers a year.