Most would agree that Times Square is the Mecca of out-of-home advertising, what with virtually every building front or window space for several blocks filled with massive, flashy signage. So how do you make window graphics for the Times Square flagship Toys “R” Us stand out from the crowd?
For last year’s BrainShare conference—Novell’s annual user event—Salt Lake City-based Ferrari Color produced these window graphics for the northeast courtyard of the Salt Palace Convention Center.
Ferrari used its Durst Rho 350R to output the graphics onto Avery MPI-201 clear media with a matte laminate. Axis 41, the client, asked that the background be left clear, with white printed on the people only; text was cut vinyl. Installation was outsourced.
The Client Seattle Children’s Research Institute
The Players Farber Specialty Vehicles, Applied Graphics
Tools & Supplies Mimaki JV33, 3M Controltac 180Cv-10 vinyl, Zund flatbed cutter
After the Detroit Redwings took a two-game lead over the Chicago Blackhawks in the 2009 NHL Western Division Finals earlier this year, Redwings management enlisted Banner Sign in Hazel Park, Michigan, to help continue the momentum.
Before the proliferation of flatbed printers, utilizing rigid substrates in a job was a much more labor-intensive process. Typically, graphics were printed on vinyl and these graphics were then adhered to the substrate and then laminated. Any damage or imperfections during the process typically meant that images required a shop to back through the entire printing, mounting, and laminating process.
Juan Sebastián Elcano of Spain was the first seaman to navigate the Earth back in the early 1500s (the more famous Ferdinand Magellan initially led the expedition, but never completed the trip, being killed en route). The expedition’s original objective had a distinct business hook: Finding a more direct route to the Spice Islands. But the tumultuous three-year journey ended up plotting an oceanic course that would be followed by navigators for years to come.