Looking for an innovative way to create brand awareness for its fleet of “Fun Ships,” Carnival Cruise Lines chose five double-decker busses in the Washington DC area as its mobile media to convey the messages, “Didja ever try something new?” and “Next Stop Awesome.” To help visually turn the busses into a kind of red cruise ship on wheels, New York’s Metro Media Technologies (MMT) signed on to output the requisite wraps.
Visual Magnetics has announced the launch of its new MagnaMedia Digital Fabrics Collection and the line’s first two products: VM-Canvas 22 and VM-Bamboo 17. The collection is ideal for producing woven fabric-textured photo reproductions, wall murals, and fabric based P-O-P signage.
Global Imaging Inc. has announced it will now distribute the entire line of HP Latex and UV large-format printers and presses, as well as HP ink and media.
“We are proud to be able to offer our customers the full line of HP printers from small equipment to industrial presses,” says Greg Lamb, CEO of Global Imaging. “With this expanded product line, we can continue to help all of our customers grow with truly quality products.”
The American Sign Museum has announced that its Online Auction has opened and will continue through midnight on June 30 (all times Eastern). This is the first time in the auction’s history that the event will take place entirely online.
“Food trucks are a recession-proof industry. Lucky for us, people love to eat,” says Joshua Loring Tolbert, owner of Awthentik Graphics in Lake Elsinore, California. To capitalize on the booming food-truck market, Awthentik has mastered the art of food-truck wraps.
In addition, Tolbert and crew have come up with an intriguing specialized toy mini-wrap to promote its services – and for its clients to promote their own businesses, as well.
Having a lively discussion about cars at an auto show – seems like a no-brainer, right? But when that same chat then leads to a solid business venture, it’s not only a way to pass the time, but to also provide some real ROI.
The Job As with many small college towns, the City of Pullman, Washington, has developed a close bond with its college cohabitant, Washington State University. So it should have surprised none of the local citizenry when the city teamed up with the university to promote school spirit within the community by unveiling 18 Pullman Transit busses wrapped in WSU Cougar-themed graphics. The town sent out bid proposals for the job to a number of local print providers to wrap, maintain, and remove the graphics after three years.
Mutoh America has introduced its ValueJet Status Monitor (VSM) “smart” software, which monitors ink levels, heater settings, firmware updates, color output, and more on the company’s ValueJet printer line. Printer functions are checked by VSM to ensure the printer is providing consistent output; the operator is notified via e-mail or smart phone of any problems. In addition, the user can check the status of the ink level and heater temperatures via the Internet, from any PC with installed VSM software.
LexJet has introduced the newest addition to its Sunset line of fine art and photography inkjet media: Sunset Fibre Rag 100% cotton rag-base photo paper. The 335g paper is designed for fine-art reproduction and photography.
The new Sunset Fibre Rag features a subtle gloss finish with a textured surface and no optical brighteners. Available in 8.5 x 11-, 13 x 19-, and 17 x 22-in. sheets and 17-, 24-, 36-, 44-, and 60-in. rolls.
Established in 1924, Banner Sign Company (bannersignco.com) of Hazel Park, Michigan, had always branded itself as a traditional sign company. But, technological and economic fluctuations encouraged the company to expand into new markets.