While the specific reasons for businesses to engage in social media marketing differ depending upon whether a company is in the business-to-business (B-to-B) or business-to-consumer (B-to-C) space, large or small, the basic goals are similar. If we were to boil these down to their core essence, the three primary motivators for engaging in social media are to build brand awareness, to nurture relationships, and build brand loyalty. These all lead to the main goal, which is ultimately to drive sales.
In Las Vegas, just before and during ISA Expo, EFI held its 12th annual Connect
Users Conference at the Wynn hotel. In addition to a broad array of educational
sessions, user group meetings, speakers, and exhibitors, the 1000 conference
attendees were able to see demonstrations and test drive in the lab area the latest
EFI products before their official release.
For print providers working in wide format, one of the highlights was the
introduction of the EFI Vutek GS3250LX, a new production-level UV printer utilizing
When Oakland Zoo’s Wild Australia exhibit kicked off last summer, guests were brought down under without ever stepping foot outside of California, with live animals straight from the Outback and the melodic tunes of Didgeridoo music. To celebrate the additions of several Australian wallaroo and emu, Oakland Zoo created a 3.5-acre Wild Australia exhibit surrounding its railroad tracks – inviting guests to hop on the Outback Express and be immersed in all things Oz.
Roland has announced the VersaUV LEF-12 “benchtop” flatbed UV printer that’s built for three-dimensional objects.
Hexis has debuted its new line of green products, Naturally, which includes a latex printing film and a gloss overlaminate. HXL300WG2 is a latex film with a gloss finish coated with a gray pressure-sensitive acrylic adhesive and is suitable for solvent inkjet printers and Mutoh Bio inks and HP Latex inks. The 4-mil film is PVC free, with no plasticizers and includes a HexPress liner. PL300CG2 is a glossy latex laminate with pressure-sensitive acrylic adhesive made for use with HXL300WG2; the 1-mil film is also PVC free.
Tape Technologies has added Styletech Digitally Printable Textured Wallpaper to its line of vinyl media. Designed for both commercial and residential, indoor applications, texture styles include: Van Gogh, Pachyderm, Stucco, and Vertical Emboss. Textured Wallpaper is available in 20.75-in. wide x 98-ft long rolls.
Mutoh has announced new additions to its ValueJet line-up: the ValueJet 1324-54 and ValueJet 1624-64 eco-solvent printers, replacing the previous ValueJet 1304-54 and 1614-64 models.
Océ has announced the new Arizona 360 GT and Arizona 360 XT flatbed UV printer models, with enhancements over their 350 GT predecessors. Both are 4-color printers offering an Express Mode print speed of up to 377 sq ft/hr and a new High Definition print mode for fine feature reproduction, including the ability to print text as small as 2-point size (for technical and industrial applications such as printing on lenticular lenses and membrane panels).
Agfa Graphics has announced Open House Technology Demos, showcasing an assortment of its UV, solvent, latex, and aqueous compatible wide-format printing systems along with display graphics, inks, software, and more. The open house events are being held at Pitman, an Agfa company, demo facilities in City of Industry, California, and Wilmington, Massachusetts, Wednesday, June 22 and Thursday, June 23 from 10:00am-4:00pm.
ST Books, a division of ST Media Group International, has released The Graphic Installers Handbook, by Rob Ivers.
In this 128-page how-to book, Ivers – a 30-year veteran in graphics installs and the certification director for the Professional Decal Application Alliance (PDAA) – shares his stories, tips, tricks, and techniques on the successful art of vehicle-graphics installation. The information is geared toward the beginner as well as the professional.