Looking for new ways to profit from your wide-format digital print capabilities?
Some opportunities can be so obvious, they’re easily overlooked. Such is the case with digitally produced wallcoverings, a category only now fully coming into its own as digital print technologies have made short runs more economically feasible.
The economy continues to improve and our business has been growing faster than the recovery. As a result, we have recently bought two wonderful grand-format printers and are now looking toward a third. These machines print better and faster and do things I couldn’t have imagined just a few years ago. So, we’re set, right?
Well, no. As wonderful as these technical marvels are, printers are not capable of making money in and of themselves. It’s what we feed our printers – jobs – that makes us money.
To dovetail with London hosting the2012 Olympic Summer Games, UK-based photographers Drew Gardner and Lucinda Marland (www.drew.it, www.lucindamarland.com) spent the past two years completing a visual anthology of every living British Olympic gold medalist in an individual sport, 60 years or older. The duo traveled more than 15,000 miles across the UK and as far as the US West Coast to photograph all 14 athletes. The resulting printed images were showcased at London’s John Lewis department store in Westfield Stratford City, overlooking the Olympic site.
Durst has introduced its new Rho P10 Series of UV printers, versatile 10-picoliter machines designed specifically for print providers looking for a way to output a wide range of hand-held and eye-level materials – such as backlit signage, P-O-P displays and small packages, etc. –at production speeds with “fine-art” quality.
Pantone has announced the addition of 336 new colors to its Pantone Plus Series, bringing the series total to 1677 colors. The new colors will become permanent standards in the Plus Series Color Library.
The 336 new colors were inspired by the Pantone Goe System, and are designed to enrich the current Plus Series palette, providing a more comprehensive selection, the company reports. All color families are extended to include a wider variety of values, saturation and undertones.
3M Commercial Graphics and Seiko I Infotech have introduced GX 3M inks. The new solvent inks are produced for use in the Seiko ColorPainter H Series printers in conjunction with 3M films and can be utilized for fleet and vehicle graphics, indoor and outdoor signs, and promotional graphics.
SA International (SAi) has announced its new PixelBlaster production software. Engineered to cover a range of tasks from pre-flight to production, the PDF-based software is modular and scalable, and is designed to reduce bottlenecks, streamline workflows, and ensure consistent print quality and color.
Onyx Graphics has introduced Onyx Thrive workflow software, a scalable print production solution based on Adobe PDF Print Engine technology. Featuring a 32-bit Onyx color engine, Thrive is engineered to manage the wide-format print production workflow process in an end-to-end PDF workflow, from digital-file submission through color management, printing, and cutting.
Onyx’s Thrive software features include:
Too many companies invest in an array of tools for the production side of their business, but then neglect doing the same for the business and management end of things.
The argument for not doing so typically seems to be: “Most of it is common sense,” coupled with, “We’ve been doing it this way for years,” or the alternative, “Usually, I just write up the estimate on a napkin from this morning’s McDonald’s sack.”
Based in Decatur, Georgia, PSP (simply-reliable.com) specializes in P-O-P for retailers, convenience stores, grocery chains, and quick serve restaurants.
“Most of the work we do is temporary or promotional graphics,” explains Robbie McDaniel, president of the company. “It might be for a store opening, a promotional event, or a three-day sales special.”