There wasn’t a single Slurpee in sight at this 7-Eleven store in New York City when Nascar and Wheat Thins teamed up to develop an 8-hour “pop-up store” last October .
To promote its new Wheat Thins Bold Chili Cheese Big Bag flavor and other Big Bag Bold flavors (like Zesty Salsa and Spicy Buffalo), Wheat Thins brought in Sprint Cup Series driver Ryan Newman to sign autographs and pass out free Big Bag samples inside the newly created store.
Although the prevalence of dynamic signage in retail environments has greatly increased, hesitation to adopt this technology is still persistent among many clients and prospects. Their objections can range from concerns of costs to fears of technology.
There’s often a need to convince customers that, despite their concerns, dynamic signage can yield results. Understanding their most common challenges and providing context – as well as the answers to their questions – can appease business owners, and increase the likelihood that you will land the deal.
You might think that once a happy wrap customer pays you in full and heads out of your shop, that your work is officially done. While I agree that you have usually fulfilled your duties at that point, every once in a while you might get an urgent follow-up call from a distressed customer, telling you, “Something is just not right with the wrap.”
Canon USA has announced the appointment of Joe Adachi as the company's new chairman and CEO, effective April 1. Adachi has served as president and CEO of Canon USA since 2005, overseeing Canon's operations in the Americas; he will maintain his current responsibilities as CEO.
LexJet has added two new inkjet décor papers to its product line: Sunset Etching SD and Sunset Textured SD. Both papers are designed to replicate the quality of the company’s Sunset Cotton Etching and Sunset Textured Fine Art papers, which are geared toward custom high-end reproductions, while offering the production capabilities for longer runs of décor prints, the company reports. They are compatible with aqueous inkjet printers.
Onyx Graphics has announced an expansion of its product offerings in the Professional Services market. The company will now offer personalized, custom, on-site workflow and color-management consulting based on its color expertise from 25 years in the wide-format color RIP market.
Specific services include:
X-Rite has launched a free ColorTrue App for Apple iOS and Google Android platforms.
The courtyard welcoming children, parents, and teachers to the entrance of William Morris Primary School in the London Borough of Merton once resembled a warehouse building, with a large, uninviting red brick wall – the gymnasium – as the main focal point. Most local residents didn’t even know the grade school existed.
Since the very inception of the Internal Revenue Code, the IRS and businesses – including print service providers – have been at odds over whether expenditures made are currently deductible, or whether they must be capitalized and recovered through depreciation over time. Now, after seven years of drafts and proposed rules, the IRS has issued final regulations addressing whether a cost is a deductible repair or a capital expenditure.
Corel has introduced CorelDraw Graphics Suite X7, the latest version of its flagship graphics suite.
CorelDraw X7 features multi-core and native 64-bit support (allowing users to run multiple applications and process large files) as well as a redesigned and customizable user interface, plus enhanced fill capabilities.