When it comes to point-of-purchase advertising, print buyers as well as print providers have much to gain. For the buyer, research shows that P-O-P advertising drives sales 70 percent of the time, according to a study done by POPAI, the Point of Purchase Advertising Institute. And for the print shop, there's the inevitable turnover due to the ever-changing nature of retail.
Gerber Scientific Products will hold an Open House April 24-25 at its headquarters in South Windsor, Connecticut.
The event will allow print providers to see Gerber's latest products and discuss feature with company engineers, participate in Q&A sessions and software seminars, investigate equipment financing, and take advantage of various special promotions and offers. In addition, attendees can enter for a chance to have a job printed on site.
Mutoh has partnered with CarWraps Inc. to offer a series of Vehicle Graphic Design Training webinars.
Todd LaBrie, vehicle-wrap veteran and professional graphic designer, will provide lessons in four different classes. These are set up on a weekly basis; classes are held at two different times each week to accommodate various time zones and schedules. Each class is one hour in duration and covers new subjects and topics taking students from beginning to advanced Vehicle Wrap Design techniques using Adobe Illustrator and Adobe Photoshop.
When Iron-Man Triathletes arrived on the island of Kailua-Kona for their annual competition, Albert Boyce, owner of Coffees of Hawaii (coffeesofhawaii.com), knew he couldn’t miss the opportunity to market to this energy-craving, coffee-guzzling crowd. His small business, located on the neighboring island of Molokai, couldn’t afford an official sponsorship, so he took a more guerilla approach: sea floor graphics.
Epson has launched a new series of hot press and cold press fine-art papers: Signature Worthy, created for use with Epson printers and inks. Designed to deliver richer blacks, smoother tonal transitions, and an expanded color gamut, the Signature Worthy line comprises four papers in all: Hot Press Bright, Cold Press Bright, Hot Press Natural, and Cold Press Natural papers.
Océ has introduced its new Océ ProCut digital cutting solutions, which comprise a range of ProCut Digital Cutting Tables, ProCut Software, and pre- and post-installation service and support. The ProCut digital cutting solutions are automated finishing systems that can be used to optimize basic trimming tasks for rigid substrates such as hard and soft foam board, plastic material, acrylic and styrene, and flexible media including paper, film, vinyl and fabric.
Diazit Company has developed a 32-in. HD LCD standalone display with an automatic shoeshine station at its base. The display-and-shoeshine combination is available in four configurations:
• With an LCD screen and a built-in media player that works in conjunction with a Compact Flash smart card for JPEG, MPEG or DIVX files for full color still images or video with sound;
• With an A2 Tri-Motion scroll;
• With an18 x 24-in. backlit scroll; and
• With a single static frame sign.
Wacom has released the Intuos4, a new version of the company's professional pen tablet.
When considering the various products and services we can offer our customers, most, if not all, of us utilize some outside help in the form of specialized vendors or subcontractors. One of the more difficult challenges in business is deciding when to stop spending your money on an outside service and move the work in-house.