Two EFI printers have made their North American debut: the EFI Vutek GS3250r and the Vutek TX3250r.
Mactac has introduced several new media and overlaminate options including:
• PermaColor PermaFlex DecoLam line of six textured laminate films. For indoor and outdoor use, the DecoLam line ranges in thickness from 4- to 4.7-mil and features a permanent adhesive. The overlam series is available in a variety of finishes including fine and coarse wood grain, brushed metal, carbon clear, and flock and leather.
Flexcon has released several new media and overlaminate retail solutions.
• CounterDeco is a non-vinyl counter advertising system available with clear matte polyolefin or clear polyester overlaminates. Ideal for quick-serve restaurants that must use counter and table-top graphics that are FDA indirect food contact compliant;
Pantone has announced Pantone 17-1463 Tangerine Tango as the color of the year for 2012.
Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike, says Leatrice Eiseman, executive director of the Pantone Color Institute.
“Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
While we all love to land those high-profile clients that make us feel like the “celebs” of the wrap world, the truth is, they only make up a small slice of our business pie. At bluemedia, our bread and butter are those wraps that aren’t set for primetime, but rather are destined to be workhorses, sent out into the world to get a job done.
For Art Along the Schinkel – an outdoor exhibition adjacent to the Schinkel Canal in Amsterdam, Holland – artist Natasha Rosling, known for her large, brightly colored artwork, created a digital collage titled Shift using images she had sliced, layered, and manipulated in Photoshop.
London-based Blink Digital Media executed the output via its HP Scitex XP5300 UV printer, onto Seemee Frontlit Standard FR B7641 banner material. Rosling then cut the panels and sewed the seams to allow Blink to run the cables through to install.
Aurora Specialty Textiles Group has added AC Canvas Glossy to its Northern Lights product line. A traditional, acrylic, gesso-coated canvas built upon a 65%-polyester, 35%-cotton base fabric with a high-gloss shine, AC Canvas Glossy is compatible with latex, solvent, and UV-cure print technologies. It can be stretched and framed with no cracking, making it a good choice for gicleé art reproduction, store signage, or home/office décor, the company reports. Available in 54-,
60-, and 76-in. widths.
LexJet has announced its new Large Format Graphics Sales & Application Guides, hardbound, three-ring binder media product books. The Aqueous guide details more than 50 aqueous inkjet media compatible with the latest printers from Canon, Epson, and HP. The SUV guide includes more than 50 inkjet media compatible with solvent, low-solvent, UV-curable, and latex printers. Both guides also discuss media-laminate combinations.
As a consumer, you might hate to see it, but as anyone running a business knows, direct marketing can have a positive influence on sales.
And, direct and personalized printed mail continues to be a large part of the pie when it comes to direct marketing. According to the Direct Marketing Association (DMA), although most forms of traditional direct marketing remain stagnant or below peak levels, direct-mail expenditures grew nearly five percent in 2011 versus 2010 – reaching just over $50 billion overall.
They’re cropping up everywhere, it seems: attention-grabbing LCD displays, panels, and systems that are shouting for attention wherever consumers meet products and services.