Although they may not sometimes be thought of as traditional advertising clients, airports are just as much a business as more traditional corporate entities. In an effort to attract travelers, John F. Kennedy International Airport in New York revamped its busy Terminal 4, which features a variety of restaurants and shops. The airport called on Uniondale, New York-based WL Concepts—a print shop with which the airport has a five year contract—to help carry out the rebranding involved with the terminal’s redesign.
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While advertising for political campaigns often takes the form of expensive television commercials or large-scale fundraising events, politicians will also utilize more grassroots tactics to get their message out. In the same way, out-of-home advertising can also be carried out on a scale much smaller than massive wallscapes or enormous billboards and still have a powerful impact.
Adults aren’t the only ones that can be influenced by out-of-home advertising. This hard-to-miss, eye-catching advertising medium can often be extremely successful in grabbing the attention of the youngest consumers.