As we manage our companies, most of us spend a lot of time striving for perfection in different areas of our businesses. We might be fine-tuning production processes, improving our workflow, or perhaps building a more effective sales and marketing structure. But we often neglect the actual physical appearance of our work environment.
Some would argue that being too rigid may not be the best personality trait when it comes to running a business. Such inflexibility can cause you all kinds of problems, whether with your customers or with your own staff.
Substrate-wise, however, rigid is practically a must-have when it comes to having media on hand. Couple your favorite rigid media with the right printer and cutter/router, and your business can take on some jobs sure to impress your customers while also turning an equally impressive profit.
“The folks at Rowell’s Sewer and Drain truly do have a sense of humor,” says NH Wraps’ Russ Aubertin and Jamie Connell of their clients. For this porta-potty concept graphic, Rowell’s owner took center stage in the image that its staff provided. NH Wraps added the client’s logo prior to output via its Roland VersaCamm VS-640 with EcoSol inks onto 3M Controltac IJ180 film, then finished with Scotchcal 8518 gloss overlam.
The Client Base Camp Cullowhee
The Player Western Carolina University Print Shop
Tools & Supplies Mimaki JV3-160, General Formulations Concept 234 Graphi-Tex Wall
Film, Mimaki inks
The Job When the office of Western Carolina University’s Base Camp Cullowhee, an outdoor hiking and rafting program, moved from the Student University Center to a less traveled area of campus, it needed a way to somehow remain on students’ radar screens.
The Signage Foundation and the University of Cincinnati’s (UC) College of Business and Design, Architecture, Art, and Planning, will team up to host the third-annual National Signage Research and Education Conference (NSREC) October 12-13 at the Kingsgate Marriott adjacent to the University of Cincinnati campus. The 2011 NSREC will provide topical research and presentations in four key areas that impact signage: Science, Technology, Art/Advertising, and Regulation (S.T.A.R. initiative).
EnCore has announced Premium Tac, its new repositionable, pressure-sensitive foam board. The peel-and-stick, pH-neutral board features a kraft-colored, moisture-resistant release liner that’s been silicone-treated, helping to eliminate tunneling in varying climate conditions.
Premium Tac is designed for mounting posters, photographs, laminated materials, and general art and craft projects. It’s also suited for cold-mounting applications and can be easily cut by hand or machine, reports EnCore.
LexJet has debuted a new line of Poly Select fabrics engineered for short-term outdoor applications such as special events and longer-term indoor applications, including banner stands, point-of-purchase, trade shows, corporate lobbies, table drapes, flags, backdrops, and more.
Mutoh has launched ColorVerify, a color-checking system that utilizes the company’s SpectroVue VM-10 spectrophotometer to verify the printer’s color output before running a print job, providing a check for “color drift.”
Onyx Graphics has announced its Onyx SmartApps Sign&Banner Plug-in tool for Adobe Illustrator software, designed to simplify and accelerate setup of wide-format signs and banners. With it, users can prepare all aspects of a sign or banner directly in Adobe Illustrator software.
Roland DGA has introduced Eco-UV S, the next generation of the company’s Eco-UV inks. Formulated for elasticity and flexibility and offered in CMYK and white, Eco-UV S inks are developed specifically for use with four of Roland’s VersaUV UV-LED inkjet printers: the LEJ-640 printer, the LEC-540 printer/cutter, and the LEC-330 and LEC-300A printer/cutters.