While large-format projects are their own attention-getters, adding an interactive component to the project can undoubtedly capture the interest of passersby that much more. That was the thinking of the creative minds at Monster Media, which came up with the idea of creating a street-level, interactive “digital aquarium” to promote Carnival Cruise Lines. The installation combined wide-format graphics and an LCD screen that allowed viewers to interact with the elements on the screen.
Nearly everything to do with the Olympic Games is carried out at an enormous scale. By far, the Olympics bring together more athletes from more countries than any other sporting event. Millions of tickets are sold for hundreds of events in dozens of sports. And some of the world’s biggest cities vie for the chance to host the games. It only makes sense, then, that the marketing efforts for the Games are on an equally large and impressive scale.