The Client Seattle Children’s Research Institute
The Players Farber Specialty Vehicles, Applied Graphics
Tools & Supplies Mimaki JV33, 3M Controltac 180Cv-10 vinyl, Zund flatbed cutter
After the Detroit Redwings took a two-game lead over the Chicago Blackhawks in the 2009 NHL Western Division Finals earlier this year, Redwings management enlisted Banner Sign in Hazel Park, Michigan, to help continue the momentum.
Before the proliferation of flatbed printers, utilizing rigid substrates in a job was a much more labor-intensive process. Typically, graphics were printed on vinyl and these graphics were then adhered to the substrate and then laminated. Any damage or imperfections during the process typically meant that images required a shop to back through the entire printing, mounting, and laminating process.
Juan Sebastián Elcano of Spain was the first seaman to navigate the Earth back in the early 1500s (the more famous Ferdinand Magellan initially led the expedition, but never completed the trip, being killed en route). The expedition’s original objective had a distinct business hook: Finding a more direct route to the Spice Islands. But the tumultuous three-year journey ended up plotting an oceanic course that would be followed by navigators for years to come.