The Client Graphic artist Stefan Sagmeister/Sagmeister Inc.
The Players Splash San Francisco
Tools & Supplies HP Designjet L65500 printer, HP DuPont Tyvek banner
Although they may not sometimes be thought of as traditional advertising clients, airports are just as much a business as more traditional corporate entities. In an effort to attract travelers, John F. Kennedy International Airport in New York revamped its busy Terminal 4, which features a variety of restaurants and shops. The airport called on Uniondale, New York-based WL Concepts—a print shop with which the airport has a five year contract—to help carry out the rebranding involved with the terminal’s redesign.