Unicorn Graphics, a commercial printer with an expanded wide-format inkjet business in Garden City, New York, has an ongoing relationship with Shake-N-Go (SNG), which bills itself as the “world’s largest manufacturer of hair extensions, wigs, hairpieces, and accessories.” As part of the deal, Unicorn produces new signs for all the company’s retailers every two years. This results in hundreds of SNG graphics annually for Unicorn. The kicker is that each store uses identical images—but in different ways on different materials.
When the NFL’s New England Patriots were looking to promote The Hall at Patriot Place—a museum that takes guests on a tour of Patriots and New England football history via print, audio, and video—it chose an American Airlines gate at Boston’s Logan International Airport as a natural site. Not only is American the team’s official airline, but Logan is the largest airport in New England and one of the 20 busiest airports in the US, with more than 26 million passengers a year.
The “other forgotten soldiers” of police forces and the military are the working animals, such as canines, that cannot be placed for adoption because of their training or injuries suffered in the line of duty. Danny Scheurer, who served in the US Marine Corps and Army, founded the Save-A-Vet foundation to rescue former service animals after becoming attached to military dogs used in Iraq during his deployment. Save-A-Vet builds boarding and recreation facilities for disabled, injured, and retired military and police animals.
Seamlessly covering 820 square feet of textured wallpaper without damaging what’s underneath can prove to be a significant challenge, as Columbus, Ohio-based Solar Imaging (solarimaging.com) discovered while working on an extensive re-branding campaign at the Port Columbus International Airport.
For the project, Solar was asked to create two wall murals, 410 square-feet each, which would be displayed in two of the airport’s terminals.