Big Picture is now on Twitter. Follow us @BigPicturemag for breaking news and inspiring digital portfolios.
We also have a new page on Facebook! Become a fan, swap stories, send us letters, and stay tuned for the latest news from the wide-format, digital printing industry.
While advertising for political campaigns often takes the form of expensive television commercials or large-scale fundraising events, politicians will also utilize more grassroots tactics to get their message out. In the same way, out-of-home advertising can also be carried out on a scale much smaller than massive wallscapes or enormous billboards and still have a powerful impact.
Adults aren’t the only ones that can be influenced by out-of-home advertising. This hard-to-miss, eye-catching advertising medium can often be extremely successful in grabbing the attention of the youngest consumers.