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Solving Our Identity Crisis

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How do you refer to your company?

I no longer know how to refer to our company. I’m not comfortable with people calling us a “sign shop.” I’m not even sure I’m comfortable with the tag of “digital print operation.” Yes, we print, but printing has become just one of the services we provide.

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Making It Your Fault

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Before blaming your designer for a final-product fault, take a step back and realize it may have been something you missed in the beginning.

If you have been producing vehicle wraps for a while, it’s likely you can recall a job or two in which the designer screwed something up: The hood didn’t fit. The logo ran into the door handle. The phone number was too big on the tailgate.

Do any of these scenarios sound familiar? If so, you know how frustrating this can be for the client, the installers, and the sales staff. These types of errors are expensive and they can give your client the impression that your shop doesn’t know what it’s doing.

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Catering to the Fashionista

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NS Plakat finds a new niche market.

One of the first established digital print operations in Serbia, NS Plakat (nsplakat.rs) is well-known for its P-O-P and advertising work. Now, the European firm has found a new niche market: fashion collections. General manager Đorđe Mihalački says his shop utilizes its Durst Rho 750 to produce fashion pieces designed by his wife, and these are then promoted and sold online via a website and Facebook. “The collections include a large range of designer handbags and carriers, and anything from belts to mobile phone covers and wall-clock designs,” says Mihalački.

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European Sign Expo 2013 Acquires Screenmedia Expo

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Screenmedia Expo 2013 will no longer be a standalone event.

The European Sign Expo 2013, a digital out-of-home media show, has acquired Screenmedia Expo, a signage event, and will integrate at ExCeL London, June 25-27, 2013. The three-day event will be co-located with FESPA 2013. Screenmedia Expo will no longer be a standalone event at Earls Court in May 2013.

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Graphics One Introduces GO MiniMax Contour Cutter

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New 16-in. vinyl contour cutter can be used stand-alone or as print-and-cut solution.

Graphics One has launched the GO MiniMax, a 16-in. desktop vinyl contour cutter. Designed to perform as a stand-alone cutter or as a full print-and-cut solution with OKI and Graphics One LED transfer printers, it features a steel cutting blade, an optical laser sensor system to detect registration marks, and a 3-meter media-tracking system for accurate contour cuts.

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MMT Acquires Spectacular Design Group

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“Experiential media is on an upward trajectory, limited only by imagination and resources.”

Graphic production and design company Metromedia Technologies (MMT) has acquired Spectacular Design Group (SDG).

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The Art of Dining Out

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Cool Culinaria utilizes wide-format-print technologies to produce its collection of vintage menus and cocktail art.

In the late 19th century, dining out became the new “in.” The Second Industrial Revolution was spurring unprecedented economic growth for companies and individuals, and the rise in travel due to new railways and steamships helped create a higher demand for restaurants throughout America and Europe.

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NAPIM Convention Will Take Place April 6-9

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Ink manufacturers and suppliers to gather in Bonita Springs, Florida.

The National Association of Print Ink Manufacturers (NAPIM) will host its 97th Annual Convention April 6 - 9, 2013. The event, held at the Hyatt Regency Coconut Point Resort in Bonita Springs, Florida, assembles ink-manufacturing executives and suppliers throughout the industry.

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SAi Has New Logo and Re-launched Website

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Thinksai.com offers a refreshed look and feel.

SAi International (thinksai.com) showcased its new logo and re-launched company website. The company’s new logo features a hub design that “highlights SAi as a central force that has many moving parts that interact with outside forces, and is an essential part to a constantly evolving industry,” reports SAi. The new website – thinksai.com – offers up a refreshed look and feel, enhanced functionality, in-depth information on SAi’s portfolio, details on key sectors served by SAi, informative videos and tutorials, and more.

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Ilford Previews New Product and Technology

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Ilford Omnijet Trans and Ilford Omnijet NanoSolvent.

Ilford (ilford.com) previewed one new product and one new technology for the sign and display market within its Omnijet family: Ilford Omnijet Trans and Ilford Omnijet NanoSolvent.

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