CMA Imaging has added ColorCloud, a cloud-based color management system. Users pay per click (for each color profile), obtaining profiles that generate accurate, repeatable color with gray balance, and eliminating the need to make investments in hardware or software, according to the company. Other features include fast drying times and a reduction in the amount of toner or ink used.
At this year’s SGIA Expo, sessions on digital textile printing and Web-to-print dominated the educational line-up, with a keynote on innovation which offered, if not print-industry-specific advice, a usable road map for solving business problems in ways that don’t mimic their origins.
Below are our takeaways from some of the educational sessions at SGIA Expo 2014:
Stephen Shapiro Keynote
Customer recall is a true measurement of a brand’s connection with its customers and, thus, advertising effectiveness. Brands covet and actively attempt to increase this gold standard for establishing loyalty and repeat business. It’s also is a strategic way to influence customer buying patterns; what people recall naturally influences what they purchase.
Student imagers were featured on the last day of the 2014 SGIA Expo (Las Vegas, October 22-24) in the Tom Frescka Student Printing Competition. The competition is named for the late Tom Frescka, editor of Screen Printing magazine from 1996-2009.
Kiian Digital has introduced pink, yellow, and green fluorescent transfer sublimation inks designed for sportswear, fashion, interior décor, and other textile printing applications. The new inks feature quick drying properties, chromatic performance, and a wide color gamut, according to Kiian. These inks add to the existing Digistar line, including Digistar PES HD-One, Digistar Hi-Pro inks, and Digistar K-One inks.
The green option is available with Digistar HD-One ink only.
New Dye Sub Performance Textiles from Top Value Fabrics are designed for banners, exhibit graphics, theatrical displays, banner stands, lightbox frame systems, and advertising displays.
The Dye Sub Performance Textile line includes the following fabrics: Tri Poly, Triple White, Display Fabric, Heavy Knit, and Ultra White Blockout.
Available in 60- to 126-in. widths.
TOP VALUE FABRICS
Last month at the 2014 SGIA Expo (Las Vegas, October 22-24), winners of the Golden Image Competition were honored for achieving imaging excellence and displaying exceptional expertise in their field.
“Receiving one of these awards places the winner at the very top of the world’s leading printers,” says Johnny Shell, SGIA’s VP of technical services. “Achieving such high quality indicates remarkable control and ability.”
Staffing agency Semper International has released its annual “Industry Insight Survey” for the printing and graphics arts markets, showing a year-over-year increase in revenue and the number of companies considering diversification. And unlike the previous decade, no respondents said that they planned to decrease staffing levels. Respondents were culled from Semper clients and prospects.
When Corner Bakery Café decided to promote this past summer's Share our Strength's No Kid Hungry campaign by covering a Washington, D.C.-based double-decker bus with photos of food, the company got in touch with outdoor advertising specialist Vector Media. Vector Media then turned to Brooklyn print shop Carisma (www.4carisma.com) to produce this themed decoration.
Recently my wife, Sue, and I returned from a two-day visit to a colleague’s company in the upper Midwest. We love to visit other shops in our industry; they’re a great example of the benefits of diversity. They’re thriving, and it’s a testament to wise, strategic decisions to evolve a 200-year-old company from one product and market into an unparalleled diversity of products and services. It reinforced Sue’s and my notion about why we have spent so much time, money, and effort diversifying our company for the past 20 years.