IceBar London is a frozen wonderland experience featuring walls, tables, and even cocktail glasses made from ice, but it was missing one thing: signage. IceBar called upon Willow Graphics to create menus and a decorative graphic featuring artist Simon Fowler’s “The Ice Queen” design.
When international brewing company Anheuser-Busch shifted its sponsorship of NASCAR driver Kevin Harvick from Budweiser to Busch earlier this year, the branding change involved more than simply re-skinning Harvick’s No. 4 stock car. It also meant a shift in national branding for the Anheuser-Busch label, pushing Busch beer to the foreground for the first time since 2007.
Managers in today’s business world have many areas of responsibility: sales and marketing, general business expenses, employees, equipment, and physical facilities, to name a few. But perhaps the most critical item to manage is your cash. Ironically, managers can sometimes ignore major steps in that process.
Sixteen banners line the temporary construction fence that wraps around Commerce Tower in Kansas City. The graphics, printed by Image360 on their HP Latex 260 onto Ultraflex Strip Mesh Pro LTX, announce the building’s transformation into a residential space complete with a streetcar stop.
My Press Needs has teamed up with Competitive Edge Representatives, a manufacturer representative group specializing in graphics and wide format, to represent the Crest Clamshell cutter throughout North America. Bob O’Neill, national sales manager of Competitive Edge, says the company has “aggressive growth plans” for the cutter, in a release.
In our constantly changing world, what worked last year, last month, or even last week may not work today. In our 22 years in business, we have seen customers, markets, print technologies, and products come and go – many of these changes being difficult to anticipate or control. (Yes, some of you have been very successful doing essentially the same thing for over a decade, and my hat is off to you.)
Avery Dennison has introduced the Supreme Wrapping Film ColorFlow Series, a line of iridescent films for vehicle wraps. Colors include Rising Sun (red/gold), Urban Jungle (silver/green), Roaring Thunder (blue/red), Fresh Spring (gold/silver), and Rushing Riptide (cyan/purple). The series is composed of multilayer films engineered with color, texture, and clear protective layers; they are also designed with Easy Apply RS technology for conformability and repositioning. Available in 60-in. widths.
Presto Tape has reached a distribution agreement with Cypress, California-based CalComp Graphic Solutions. CalComp will market Presto’s removable and repositionable media, CanvasTac, WallFab, and PrestoTex.
MagX has announced the newest generation of its MagX line of printable magnetic sheeting. The company reports the new media offers up to 10% greater holding power, a brighter white point, and higher flexibility. In addition, the sheeting’s treated laminate has been engineered to accept nearly all digital inks, and its back coating reportedly prevents scuffing and blocking. Available in up to 48-in. widths.
Magic’s new Hilite8.0 backlit film is designed with a satin finish for graphics in restaurants, fitness centers, shopping malls, transit venues, and more. The material is recyclable and is printable with latex and UV inks, with a bright white, anti-glare surface. Available in up to 60-in. widths.