OKI Data Americas has established OKI proColor Financing, a financial-services program to support OKI’s proColor dealer network. Through this program, OKI proColor Financing provides financing solutions to facilitate more convenient access to the company’s OKI proColor Series of printers.
Wrap Media Group of Boca Raton, Florida, has partnered with Budget Rent a Car of Atlanta, to wrap 25 rental vehicles with eye-catching advertisements for Sheets Brand Energy Strips. Consumers renting these sponsored cars then receive a significant discount on their rental fees from Budget.
"Like many other entrepreneurial ventures, this was conceived on a cocktail napkin in a restaurant. We've developed a new and unique way for brands to interact with their consumer audiences," says David Berke, COO of Wrap Media Group.
Gatorfoam Exterior, a new offering in the Gatorboard product line for exterior graphic displays and signage designed to stand up to the elements, has been introduced by 3A Composites USA.
Mactac Graphic Products has announced the addition of PermaGard PG7285XL, a 79-in. extra-wide laminate, to its PermaColor line of pressure-sensitive overlaminates. Along with a roll-width increase, the 2.5-mil laminate offers a variety of upgrades including a solvent-based permanent acrylic adhesive, a change in the liner color from yellow, and a matte finish to reduce glare and improve readability.
Digital printing has certainly broadened fine art’s reach in the past decades, enabling the so-called “common man” to more easily acquire an artist’s creation. But, most would agree, stumbling across that artwork still requires some legwork, particularly for those consumers who don’t frequent art galleries or museums.
The Client Perfectly Fit
Tools & Supplies Seiko Instruments ColorPainter W-64S; Flexcon SeeThru-Sign perf window film, WallDeco fabric film, and BusArt overlam, Seal 600 MD laminator
Launched in 2001, New Orleans’ own Pelican Graphics served as a typical print provider producing banners and signs, t-shirts and embroidery, and vehicle wraps and lettering. Meanwhile, owner Dolph Federico worked on the side organizing festivals, constantly struggling with how to better brand the events. After an “ah-ha” moment in 2006, Federico created sister company Pelican Events, a brand-management and outdoor event producer, which combined forces with the graphics shop to more effectively market its resources.
IDEAlliance has completed its first G7 Process Control and Conformance (G7 PCC) expert training program, certifying professionals to lead the newest extension of its G7 Master Qualification Program.
Nazdar has announced a newly restyled logo for its Lyson brand digital inks.
The new look, reports Nazdar, is designed to illustrate the modern technology and vibrant colors that are representative of Lyson brand digital inkjet inks.
“Lyson has become an industry respected brand name for Nazdar,” says Richard Bowles, vice president and general manager for Nazdar. “Look for the new logo soon on cartridges and literature displaying the Lyson name.”
Toyo Ink America has relocated its headquarters to a more spacious location in Wood Dale, Illinois. More than double in size of its former headquarters in Addison, Illinois, the 109,000-square-foot-facility affords room for new equipment, boasts an expanded R&D laboratory, and allows for an increase in sales and technical staff. The new building devotes nearly half its floor space to color matching, ink formulation and production purposes.