Most would agree that Times Square is the Mecca of out-of-home advertising, what with virtually every building front or window space for several blocks filled with massive, flashy signage. So how do you make window graphics for the Times Square flagship Toys “R” Us stand out from the crowd?
For last year’s BrainShare conference—Novell’s annual user event—Salt Lake City-based Ferrari Color produced these window graphics for the northeast courtyard of the Salt Palace Convention Center.
Ferrari used its Durst Rho 350R to output the graphics onto Avery MPI-201 clear media with a matte laminate. Axis 41, the client, asked that the background be left clear, with white printed on the people only; text was cut vinyl. Installation was outsourced.