As a major sponsor of the new Salt River Fields Spring Training facility in Scottsdale, Arizona –home to Major League Baseball’s Arizona Diamondbacks and Colorado Rockies, and the first such facility built on Native American land – soda-giant Pepsi wanted to make a place for itself with a lounge-style party deck. The rightfully named Pepsi Patio would be the largest patio in the park.
A new display at The Philadelphia International Airport, installed directly on two interior glass enclosures, features the work of the city’s own Sarah Zwerling, whose digital photography re-creates the rooflines and treetops of two famous Philadelphia neighborhoods – Hamilton Street and Fairmount Park.
Zwerling’s imagery lines both sides of the concourse, creating a birds’ eye-view of the city’s narrow, residential streets. To bring the photos to life, the airport engaged local print provider Berry and Homer.
Just in time for the holiday shopping rush, videogame giant Nintendo was looking to make a splash with consumers. It turned to CarWraps, Inc. to trick out its 24-foot, space age-shaped Airstream trailer before hitting the road on a nationwide game-demonstration tour. Applying vinyl to a vehicle – even a notoriously difficult to wrap Airstream – was nothing new to the team at CarWraps, but getting the artwork and the images to look crisp and compelling at hundreds of times their original size, put their skills to the test.
Hockey fever was in the air in Raleigh, North Carolina, as the city geared up to host the National Hockey League’s All-Star Game in late January. The NHL pulled out all the stops for the event, peppering inside and outside the Convention Center, its surrounding hotels, and even the airport with larger-than-life depictions of some of its most famous players and teams. With Salt Lake City-based Infinite Scale Design Group spearheading the creative efforts, it wasn’t long before local organizers got caught up in the action.
Most small-business owners have a love/hate relationship with credit cards and credit-card companies. While it’s difficult to find someone who doesn’t have a story about how a credit card saved the day, it’s also just as likely to come across a horror story about something bad that happened regarding a business or personal credit-card transaction.
Don’t tell your customers, but sometimes it’s possible to make a big statement without print being in the mix. Case in point: Situ Studio’s work for the reOrder exhibit that opened in March at the Brooklyn Museum and involved transforming the museum’s 10,000-square-foot Great Hall using 2440 yards of Sunbrella Canvas Natural fabric. The fabric, donated by Glen Raven, was pleated and stretched over metal frames “to create the illusion of growth and change among the columns,” with the fabric structures varying in size and volume.
When Greg Nicola, owner of California tattoo studio Armored Ink, came to Loring Studios looking to wrap his shop’s 2002 Volkswagen Jetta, Loring designer Josh Tolbert developed the idea to visually turn the compact car into a heavy-duty tank. Tolbert even ventured to the General Patton Memorial Museum to produce the most authentic and aged “tank look,” capturing high-res images of genuine tanks on a Canon digital SLR, then replicated and manipulated the images for the wrap design using Adobe Design Suite.
Car-wrap installer Justin Pate has created two new vehicle-graphic installation DVDs for his “Techniques and Tips” training series. The DVDs – titled “Advanced Wrapping” and “Speedwrapping” -- are geared for the intermediate and professional installer.
“Advanced Wrapping” covers, in detail, how to wrap the more complex aspects of vehicles. Pate addresses: cutting perfect corners, door handles, mirrors, wheel wells, antennae, rubber molding, bumpers, and problem solving. Length: 118 minutes.
The folks at Firecareers.com will be burning up the road in a 38-foot, flame-broiled RV as they traverse the country throughout 2011 to promote the profession of fire fighting at colleges, schools, community centers, and firehouses. Their journey, which will culminate this fall at Ground Zero in Manhattan during a special event to commemorate the 10th anniversary of the 9-11 attacks, began in the creative studio at Camarillo, California-based Eyedentity Graphics (eyedentitygfx.com).
Fisher Textiles has added GF 2328 Satin (FR) to its line of Grand Format fabrics for dye-sublimation, UV, and latex printing. GF 2328 Satin is a high sheen satin fabric that is lightweight (3.8-oz) and 100% polyester. GF 2328 Satin is flame retardant and passes the NFPA 701 test, the company reports. Applications include banners, roll-up banner stands, tradeshow exhibits, and more.
Available in 79- and 120-in. widths.