The Client: Aaron Chang Gallery
The Players: Digital One Color (d1color.com)
The Tools: Durst Rho 600 Pictor, Zund L-2500 digital cutting system, Spartech Tuf-Glas
It’s not everyday you get to work on a project that has a special connection to the city your company is based in. For Pittsburgh-based Filmet, however, that opportunity came last summer when it took on the task of re-creating a small-scale scoreboard from the Pittsburgh Pirates' victorious final game of the 1960 World Series against the New York Yankees.
Ten years ago, using a computer to operate your print shop became more of a necessity than a luxury. Is running a green operation the next must-have for a successful business? With the increasing focus on environmental sustainability, it might not be long before going green is just as critical to business survival as “going digital” was almost a decade ago.
Sometimes, P-O-P graphics are capable of more than purely selling products. In the case of The Geisha House restaurant, graphics produced by Zing Graphics of Santa Fe Springs, California, express the restaurant's artsy, hip Japanese-inspired atmosphere without a single printed word.
GMG has announced ColorProof o5, the latest in the company's color-accuracy and proofing technology offerings. Main features include a more intuitive user interface and new tools for quality assurance. Specific additions include:
• Workflow Overview, which provides a graphic representation of the complete system, including every job, for quick management and troubleshooting.
Onyx Graphics has announced the availability of its PrepEdge Pro software, a professional job-preparation tool designed specifically for large-format workflows.
PrepEdge Pro addresses all job-preparation issues prior to print processing and includes features specific to large-format prep such as: one-click grommet placement; size, crop and positioning tools; bleed and fold tools; complex tiling and template tools; fast contour cut path generation; and a raster image-to-vector tool.
To announce the debut of Audi's Q5 compact SUV in the Japanese market, Ogilvy Japan and the Media Concierge agency partnered with TSB Company to produce this building wrap around Tokyo's Matsuay Ginza department store. TSB output the wrap -- featuring large-scale images of the vehicle on handheld red ribbons -- using Roland SolJet Pro III XJ-640 and Mimaki JV3 printers, onto 3M Scotchcal IJ40-10R film with a 3M IJ 4119 matte laminate.
LaCie has launched the blue eye pro Proof Edition, a monitor-calibration and profiling solution created to ensure accurate monitor colors.
Once a target colorimetric setting is chosen, the software automatically calibrates the monitor and creates an ICC profile to ensure color consistency. If a reference color profile is specified, the monitor is adjusted accordingly, although manual calibration is possible.
So you’ve given the project your all—the colors are correct, the graphics are sharp, and the print is flawless. But it needs a little something else. Perhaps the client mentioned that the finished piece would be installed in a high-traffic area and you want to provide the print with additional protection. Or maybe you suddenly see that it looks fine, but “fine” isn't good enough—and you and the client decide to add a texture to the final piece or enhance its gloss.
When it comes to point-of-purchase advertising, print buyers as well as print providers have much to gain. For the buyer, research shows that P-O-P advertising drives sales 70 percent of the time, according to a study done by POPAI, the Point of Purchase Advertising Institute. And for the print shop, there's the inevitable turnover due to the ever-changing nature of retail.