When the newly launched HockeyStickPutters company wanted to display its product – golf putters shaped like hockey sticks – in retail stores, the company's owner called on Renze Display, which specializes in point-of-purchase displays and large-format event graphics.
The owner of the startup company, which has licensing contracts with several professional and college hockey teams, wanted 12 P-O-P displays that would be placed in a limited number of high-end golf pro shops.
Four Pees has acquired PerfectProof's ProofMaster and PrintFactory software-related activities. Under the terms of the agreement, Four Pees acquires the ProofMaster brand and the ProofMaster and PrintFactory dealer network.
Four Pees started representing PerfectProof as a sales agency in France and Italy since 2007. It now takes over the distribution agreement with developer Aurelon and will provide sales, marketing and support to the entire worldwide channel and user base.
The Printing Industries of America has announced that its 2009 Color Management Conference (printing.org/color) will take place December 6-8 in Phoenix, at the Hilton Tapatio Cliffs Resort.
What better place is there than Florida to capitalize on the surfing industry? Jacksonville Beach, Florida-based print provider Atlantic Imaging has mastered this particular market niche, working with corporate-level marketers for many of the large manufacturers in the surf-accessories industry. In most cases, surf goods are sold at small, independently owned surf shops peppered around Florida but because Atlantic Imaging has established its rep with the right folks, P-O-P orders come directly from the major surf brands.
Artisan Colour in Scottsdale, Arizona, has acquired Mighty Imaging in Phoenix. As a result of the acquisition, Artisan will create a new Display Graphics and Print division.
Often a print provider's first customer contact point, your website has the potential to have a deep impact on sales. And in a challenging economy like the one we currently reside in, your site becomes even more critical to your profitability. Because of its innate ability to reach a worldwide group of customer prospects, your website is the most cost-effective means of advertising and promotion you have. And if you've previously considered sales leads from your website to be "icing on the cake," now might be the time to re-evaluate that marketing recipe.
When Braum's Ice Cream sought to add more Fresh Market stores to its already hefty roster – which includes 285 stores across Oklahoma, Arkansas, Missouri, Texas and Kansas – a novel look for the newly added units was required. Lucky for Braum's, this only meant putting in a call to its long-time in-house printing facility run by Rick Stafford.
To add a little colorful flavor to the walls of about 20 new Braum's stores, Stafford and crew was tasked with adding two wall graphics per store, one for each dining room and one for each package area.
FESPA has completed its first World Wide Survey, a research initiative among the global digital wide format print community. The web-based research was conducted in partnership with InfoTrends, a graphic arts industry research and consulting firm, and gathered data from more than 340 respondents in more than 50 countries. This survey significantly increases the scope and territorial reach of the research compared to FESPA’s previous Wide Survey, conducted in 2007 and provides insight on market changes.
The International Sign Association (ISA) is calling its 2009 International Sign Expo its best show ever, despite facing what are daunting economic odds. Nearly 18,000 participants from 92 countries met at Mandalay Bay Convention Center in Las Vegas for the expo. The exhibit hall featured 500 companies, staffing nearly 1,600 exhibit booths.
The Client: Aaron Chang Gallery
The Players: Digital One Color (d1color.com)
The Tools: Durst Rho 600 Pictor, Zund L-2500 digital cutting system, Spartech Tuf-Glas