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Capturing Customer Recall

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The psychology behind choosing dynamic content.

Customer recall is a true measurement of a brand’s connection with its customers and, thus, advertising effectiveness. Brands covet and actively attempt to increase this gold standard for establishing loyalty and repeat business. It’s also is a strategic way to influence customer buying patterns; what people recall naturally influences what they purchase.

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Student Award Honors Tom Frescka at SGIA Expo

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A glimpse of the industry's best young talent.

Student imagers were featured on the last day of the 2014 SGIA Expo (Las Vegas, October 22-24) in the Tom Frescka Student Printing Competition. The competition is named for the late Tom Frescka, editor of Screen Printing magazine from 1996-2009.

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Kiian Digital Adds Fluorescent Inks

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New to the Digistar line.

Kiian Digital has introduced pink, yellow, and green fluorescent transfer sublimation inks designed for sportswear, fashion, interior décor, and other textile printing applications. The new inks feature quick drying properties, chromatic performance, and a wide color gamut, according to Kiian. These inks add to the existing Digistar line, including Digistar PES HD-One, Digistar Hi-Pro inks, and Digistar K-One inks.

The green option is available with Digistar HD-One ink only.

KIIAN DIGITAL
www.kiian.com
 

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Top Value Fabrics Introduces Dye Sub Performance Textiles

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The fabrics meet NFPA 701 FR specifications.

New Dye Sub Performance Textiles from Top Value Fabrics are designed for banners, exhibit graphics, theatrical displays, banner stands, lightbox frame systems, and advertising displays.

The Dye Sub Performance Textile line includes the following fabrics: Tri Poly, Triple White, Display Fabric, Heavy Knit, and Ultra White Blockout.

Available in 60- to 126-in. widths.

TOP VALUE FABRICS
www.tvfmedia.com
 

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Best of Show Winners Take the Spotlight at SGIA Expo

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The Golden Image Competition celebrates the highest standards from graphics to garments.

Last month at the 2014 SGIA Expo (Las Vegas, October 22-24), winners of the Golden Image Competition were honored for achieving imaging excellence and displaying exceptional expertise in their field.

“Receiving one of these awards places the winner at the very top of the world’s leading printers,” says Johnny Shell, SGIA’s VP of technical services. “Achieving such high quality indicates remarkable control and ability.”

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Semper Survey Shows Print Revenue Growth

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A majority of print, graphics arts providers are considering diversification.

Staffing agency Semper International has released its annual “Industry Insight Survey” for the printing and graphics arts markets, showing a year-over-year increase in revenue and the number of companies considering diversification. And unlike the previous decade, no respondents said that they planned to decrease staffing levels. Respondents were culled from Semper clients and prospects.

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Wrapped for a Cause

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Vector Media and Carisma team up to create crave-worthy bus wraps.

When Corner Bakery Café decided to promote this past summer's Share our Strength's No Kid Hungry campaign by covering a Washington, D.C.-based double-decker bus with photos of food, the company got in touch with outdoor advertising specialist Vector Media. Vector Media then turned to Brooklyn print shop Carisma (www.4carisma.com) to produce this themed decoration.

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Broadening Your Horizons

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How diversification can save your shop.

Recently my wife, Sue, and I returned from a two-day visit to a colleague’s company in the upper Midwest. We love to visit other shops in our industry; they’re a great example of the benefits of diversity. They’re thriving, and it’s a testament to wise, strategic decisions to evolve a 200-year-old company from one product and market into an unparalleled diversity of products and services. It reinforced Sue’s and my notion about why we have spent so much time, money, and effort diversifying our company for the past 20 years.

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GMG Releases ColorProof 5.6

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New features allow companies to create accurate proofs for media with OBAs.

GMG has announced GMG ColorProof 5.6, the latest release of the company’s proofing software for paper containing optical brightening agents (OBAs). GMG ColorProof 5.6 features new proof standards, full support of the new M0/M1/M2 measuring conditions, and its enhanced proof paper, GMG ProofPaper semi matte 250 OBA.

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New Controltac Print Film from 3M

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3M’s first intermediate vinyl film to provide repositionability with air release.

3M Graphics has reinvented 3M Scotchcal Graphic Film with Comply Adhesive IJ40. Now 3M Controltac Print Film 40C, the media is designed for applications such as signs, walls, windows, floors, partial vehicle wraps, and more.

3M Controltac Print Film 40C helps shops reduce excess inventory by replacing multiple rolls with just one workhorse film, according to the company. The film also provides air release and repositionability.

Available in 30-, 54-, and 60-in. widths.

3M GRAPHICS
www.3mgraphics.com
 

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