The US subsidiary of Swiss printer manufacturer swissQprint has established a home base in Chicago. The subsidiary was established in October 2015, but the team of six had not previously worked from a single location. The group will offer machine demonstrations, printing tests, technical advice and maintenance, consumables, and spare parts for the company’s Nyala 2 and Impala 2 UV inkjet printers.
Roland DGA has announced that Andrew Oransky has been promoted to president of the company. Oransky has served as director of marketing and product management and VP of sales and marketing for the company.
Drytac’s ChalkMate film is available in two options: ReTac ChalkMate, featuring a removable adhesive, and ChalkMate Permanent. Both 5-mil PVC films can be UV printed and are compatible with standard or liquid chalk markers. Each is available in 31- and 60-in. widths.
The 2016 OBIE Award winners filled every standard expectation for OOH advertising and then went a step further. The top entries in the Automotive category showed two things: 1. A billboard is only as good as the mind behind it, and 2. There's no statement like colorful digital signage on a busy street corner.
Mimaki has released Mimaki Profile Master 3 (MPM3), a color profile creation and editing tool compatible with the company’s RasterLink6 RIP software. The program’s new features include:
How can your shop better penetrate the digital signage market? In the simplest terms, it comes down to knowing your customer. That’s not a novel or revolutionary idea, yet many digital signage suppliers aren’t leveraging it.
Whatever your value proposition is to prospective customers, it needs to be tailored to their needs. You can’t sell screens to a fast casual restaurant in the same way you would to a medical facility. They have different requirements and expected outcomes, and you need to understand what those are if you want to capture their business.
IceBar London is a frozen wonderland experience featuring walls, tables, and even cocktail glasses made from ice, but it was missing one thing: signage. IceBar called upon Willow Graphics to create menus and a decorative graphic featuring artist Simon Fowler’s “The Ice Queen” design.
When international brewing company Anheuser-Busch shifted its sponsorship of NASCAR driver Kevin Harvick from Budweiser to Busch earlier this year, the branding change involved more than simply re-skinning Harvick’s No. 4 stock car. It also meant a shift in national branding for the Anheuser-Busch label, pushing Busch beer to the foreground for the first time since 2007.
Managers in today’s business world have many areas of responsibility: sales and marketing, general business expenses, employees, equipment, and physical facilities, to name a few. But perhaps the most critical item to manage is your cash. Ironically, managers can sometimes ignore major steps in that process.
Sixteen banners line the temporary construction fence that wraps around Commerce Tower in Kansas City. The graphics, printed by Image360 on their HP Latex 260 onto Ultraflex Strip Mesh Pro LTX, announce the building’s transformation into a residential space complete with a streetcar stop.