Social media has become a regular part of the human experience. Like it or not, it impacts the way we communicate. And although some would argue that being “connected” causes those who are heavily plugged in to actually become disconnected, social media has revolutionized everything from how news breaks to how brands are built. Many agree that social media is now more important to branding than traditional advertising channels.
Kapco Graphic Products has introduced four new media to its product line.
Economy Window Film has a clear pressure-sensitive adhesive that is designed for P-O-P, retail, and commercial window graphics for short-term use. Compatible with latex, solvent, and mild-solvent inks. Available in 42-, 54-, and 60-in. widths.
Paradigm Display Solutions has added Fabrilyte Displays, two new fabric pop-up displays, to its Display Store.
The Curved Fabrilyte Tubular Display, with curved frames, is available in 10- and 20-ft frames.
The Arch Fabrilyte Tubular Display, with vertical curvatures from the top to the bottom of the display, is available in a 10-ft frame.
The Fabrilyte Displays can be assembled in five minutes by sliding the tubular components together to make the frame and then pulling the graphic over the frame and zipping the graphic shut.
Aslan Schwarz has introduced UltraTack DFP 07, a high-tack, inkjet-media film that’s designed for installation on low-energy, rough, or uneven surfaces. The film is compatible with solvent-, eco-solvent, UV-cure, and latex inks, and its double-sided, polyethylene-coated liner ensures good lay-flat characteristics and high moisture stability, the company reports.
As part of a rebranding project, Red Robin restaurants enlisted bluemedia and its sister company Blind Society to come up with some ideas to complement their existing décor. The restaurants have a well-established Americana motif, featuring prints and items from pop-culture over the years (not to mention endless French fries), and the challenge was to stay within their current theme, but find some unique ways to implement the graphics so they’d stand out among the traditional wall prints.
Sunset by Fredrix Gloss Canvas SUV, jointly developed by Fredrix Print Canvas and LexJet, is an OBA-free gloss canvas with an acid-free, pH-neutral poly/cotton base.
Designed for gallery-wrapped and framed fine art and photographic and décor applications. It is compatible with solvent, low-solvent, latex, and UV-curable printers.
Available in 30-, 36-, 54-, 60-, and 64- in. widths.
Brand Management Group (BMG) has added two Kodak Canvas products designed for solvent, low-solvent, and UV-curable printers.
The 16-mil Kodak Canvas, Matte has a bright white base and is designed for production décor, point-of-purchase, and banner applications, and has a bright white base. The poly/cotton blend canvas with a traditional 2-over-1 weave has an acid-free base for long-lasting images indoors, and can also be used for short-term outdoor applications, according to BMG.
Nazdar Digital Ink has created a Digital Ink Overview video. The new video provides an overview of the company’s Digital Ink program, including UV, water- and solvent-based wide-format digital inks (as well as screen printing inks). It can be viewed on the company’s website and YouTube channel.
NAZDAR INK TECHNOLOGIES
Sometimes, it only takes a gentle nudge from serendipity to have great things happen.
Back in 2003, Jon Sherman was a private-equity and real-estate developer. He was contemplating an interior redesign of an apartment he hoped to flip, when a friend showed him a book filled with artfully crafted wallpapers. The friend had tried to track down the designer – an Oregon-based “Ted” – who happened to call back while Sherman was there.
How do you get teenagers and pre-teens – most of whom have their minds on just about anything but higher education – to think about what a college might offer them? One way is by installing marketing messages at their favorite “watering hole,” the local mall.