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Fifty Thousand Graphics Bring Art Everywhere

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OOH American art campaign reaches millions.

Modeled after the Art Everywhere UK campaign, five of America’s leading art museums – the Dallas Museum of Art, Art Institute of Chicago, Los Angeles County Museum of Art, National Gallery of Art, and Whitney Museum of American Art – selected works of art that represent American history and culture for Art Everywhere US. The American public voted for their favorite artworks, and the final selection of 58 pieces was showcased in all 50 states during the month of August as part of the “largest outdoor art show.”

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Lawton Printers Becomes Lawton Connect

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Expands beyond traditional print.

Lawton Printers, a provider of wide-format signage, lettering, and more, has changed their name to Lawton Connect (www.lawtonconnect.com). The transformation aims to reflect the company’s investments in new technologies, along with its goal of connecting personally with clients.

“Our new name better captures the core of our culture and expanded capabilities,” says fifth-generation CEO Kimberly Lawton Koon.
 

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Tom Frecska Student Printing Competition Opens

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2015 SGIA Expo will honor graphics arts students.

SGIA’s annual Tom Frecska Student Printing Competition is accepting entries through July 31st.

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Budget Inks Releases Products for Roland Machines

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Eco-Maxx II OEM-matched ink cartridges.

Budget Inks has developed a range of inks for Roland inkjet printers, including the Soljet Pro 4 XR, Soljet XT, VersaCamm VSI, and VersaExpress. Eco-Maxx II inks do not require users to flush the lines or create new color profiles when transitioning from OEM inks, according to the company, and are reportedly more adhesive and scratch-resistant.

BUDGET INKS
www.budget-inks.com
 

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Mobile Searches Surpass Desktop Usage

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Google's mobile update affects search rankings.

Google announced in May that mobile devices now host more searches than desktops, heightening the impact of the company’s April 21 mobile update, especially for businesses that haven’t yet optimized their web content. The update, which affects smartphone searches at an individual page level only, rewards content with large text, spaced-out links, and a mobile-specific layout.

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Dynamic Signage Towers over Times Square

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Two million weekly impressions.

A digital billboard the size of a city block now greets more than two million passersby who cross Times Square each week. Built in November with Mitsubishi Electric’s Diamond Vision display technology, the 25,000-square-foot digital canvas is agented by Clear Channel Spectacolor (www.clearchannelspectacolor.com).

Check out other great wide-format projects from around the globe:

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Esko Hosts 2015 User Conference

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EskoWorld travels to Scottsdale, Arizona, June 14-16.

Esko has announced the details of its EskoWorld 2015 (www.eskoworld.com) user conference, June 14-16 in Scottsdale, Arizona, under the tagline “Improve Today. Dream for Tomorrow.”

Branded as a learning experience for users and an opportunity for feedback for the print supplier, EskoWorld will feature more than 70 sessions covering digital finishing, packaging, 3D design, brand management, and more. Motivational speaker Brad Montgomery, whose clients include Microsoft and Verizon, will offer a keynote on using happiness to boost productivity.

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European Union Regulations Drive Ink Reformulations

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And, what to expect from new LED UV-cure and latex products.

Alongside the rise of LED UV-cure and latex inks, print speeds are increasing even as print performance improves. According to an International Data Corporation report released in February, worldwide large-format printer shipments grew by 3.5 percent in 2014 as compared with 2013, but revenue declined by almost 1 percent, reportedly due to “very aggressive price promotions.” In other words, as printers try new applications and bring their work to new industries, rock-bottom prices on wide format continue to drive competition.

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Ritrama Adds to Cyberkrome Film Line

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Cyberkrome Silver creates mirror effect.

Ritrama has added Cyberkrome Silver to its line of self-adhesive, printable cast vinyl films. Part of Ritrama’s Ri-Wrap Range, the adhesive features micro-channel AirFlow technology for fast application without air bubbles or wrinkles; there is also no need to perforate the film, according to the company. Scratch-resistant and available in 60-in. widths, the Cyberkrome line also includes red, gold, green, and blue.

RITRAMA
www.ritrama.com
 

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Drytac Adds ReTac Duo

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A clear, double-sided wall adhesive.

ReTac Duo, a clear, double-sided wall adhesive, is now available from Drytac. Designed for temporary wall and window graphics, ReTac Duo features permanent adhesive on one side and removable adhesive on the other; the removable adhesive, according to the company, will not damage surfaces or leave behind residue. Features a 1-mil clear polyester carrier; available in 54-in. widths.

DRYTAC
www.drytac.com
 

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