69 Agencies Vying for Top Awards in Out of Home Advertising

Outdoor Advertising Association of America

United States

For Immediate Release – (Washington, DC) – The Outdoor Advertising Association of America (OAAA) has revealed the 69 contenders for the 2013 OBIE Awards. This year marks the 71st anniversary of the OBIE Awards, the oldest and one of the most prestigious awards in advertis­ing.
In addition to multiple Silver and Gold OBIE Awards, OAAA will name three top prizes: Best Billboard Campaign, Best Street Furniture/Transit/Alternative Campaign, and Best Multi-format Campaign.
“To me, great OOH invites participation. It doesn’t scream; it pleasantly surprises and becomes a welcome part of your day,” said 2013 OBIE Chief Judge Jim Elliott, chief creative officer, Young & Rubicam New York.
The 69 campaigns nominated this year demonstrate the myriad ways engagement opportunities can be ex­ecuted within the OOH medium.
Some campaigns captured consumers’ interest through a bold creative vi­sion, such as the ABSOLUT Greyhound campaign, which employed industrial design elements to bring its mascots to life. Other campaigns lured audiences into two-way conversations with the brand. Purina Beneful’s Columbus Circle domination allowed passersby to play a game of fetch with dogs on an interactive screen and design their own dogs.
“This year’s OBIE finalists encompass all that OOH has become – an advertising platform that can be compelling, interactive, and funny,” said OAAA Chief Marketing Officer Stephen Freitas. “These campaigns are perfect examples of the virtually unlimited potential for creativity in OOH.”
Elliot added, “What excites me about what I’m seeing right now in OOH would have to be this interplay between the digital world and the physical world, and this real-time ping pong match between the two. I think we’ve only just begun to understand the full power of how those two worlds can work.”
This year’s winners will be announced at the 71st Annual OBIE Awards event on May 21. The event will be held on the closing night of the 2013 OAAA/TAB National Convention & Trade Show at the JW Marriott LA LIVE!
A complete alphabetical list of 2013 OBIE contender agencies and campaigns follows:
Adams Outdoor Advertising – Best Way Disposal
Adams Outdoor Advertising – Desaki Restaurant
Adams Outdoor Advertising – Dunkelberger’s Sports Outfitter
Adams Outdoor Advertising – McDonald’s
Arnold – Carnival Cruise Lines
BPG – HISTORY Hatfields & McCoys
Brunner – Southwestern PA WWII Memorial
Butler, Shine, Stern & Partners – MINI Roadster
CBS Outdoor – NJ Service Announcement
Cold Open – HBO Boardwalk Empire
Colle+McVoy – Pedal Minnesota
Cramer-Krasselt – Arizona Science Center
Cramer-Krasselt – Culligan
Cramer-Krasselt – Porsche Boxster
DDB New York – Tropicana
Division of Labor – Roku
Doe-Anderson – Blessings in a Backpack
Doe-Anderson – Women’s Diagnostic Center
Dom Camera & Company – Bravo Interior Therapy with Jeff Lewis
Droga5 – Prudential Financial
Eleven Inc. – Virgin America
Eller Creative Group – Republican Donor Group
Engine Company 1 – Monterey Bay Aquarium
Fairway Outdoor Advertising – McDonald’s
Fallon – Purina Beneful
Firehouse – Interstate Batteries
Four Man Furnace – Ask.com
Gabriel deGrood Bendt (GdB) – Summit Brewing Company
GSD&M – L.L.Bean
GSD&M – Pacifico
Havas Worldwide New York – Dos Equis
Havas Worldwide New York – Dos Equis “Vegas Mural”
Joseph David Advertising – Creation Museum
kbs+ -- BMW i
Laughlin Constable – Lung Cancer Alliance
Laughlin Constable – Wisconsin Department of Tourism
Leo Burnett Chicago – Allstate
Leo Burnett Chicago – Chicago Ideas Week
Leo Burnett Chicago/Digitas – Sprint EVO
Love & War – Stratton Mountain Ski Resort
mcgarrybowen – United Airlines
Momentum Worldwide – LG Thrill 4G
New Century Creative – Faygo
Orange Barrel Media – State Farm
Pabst Blue Ribbon – Pabst Blue Ribbon
Peterson Milla Hooks – GAP, Inc.
Rapport Worldwide – Tesco
Razorfish – Samsung Galaxy S III
Razorfish – Samsung Galaxy S III “Times Square”
Rumbo Cultural Marketing – Grow Financial Federal Credit Union
Sandstrom Partners – St. Germain
Serve – City of Milwaukee Health Department
Serve – United Way
Sukle Advertising & Design – Cheyenne Mountain Zoo
Sukle Advertising & Design – Denver Water
TAXI – Snuggle
TBWA\Chiat\Day New York – ABSOLUT Greyhound
TBWA\Chiat\Day, in conjunction with OMD/OMG – Best Friends Animal Society
Team Detroit – Ford Focus ST
The Curtis Group – Beaumont Hospital Vein Center
The Richards Group – AMC Mad Men
The Richards Group – The Dallas Morning News
Titan/Crane Communications – Peapod
Turner Duckworth – Sprite
Walt Disney Studios – Lincoln
Wolff Olins – USA Today
Zulu Alpha Kilo – Audi quattro
Zulu Alpha Kilo – People for Good
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OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $6.7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.