Agfa Graphics' "House of Asanti" Application Zone Stimulates Wide Format Creativity at Sign Expo 2014

Agfa Graphics

Elmwood Park, NJ
United States

Have you ever seen pink penguins "walk" across a ceiling? Attendees of ISA's Sign Expo 2014 can experience a bit of whimsy at Agfa Graphics' "House of Asanti," a colorful application zone created entirely by inkjet, designed to inspire. An inkjet marvel, the "House of Asanti" is located on Agfa Graphics' Sign Expo booth (#1736) at the Orange County Convention Center in Orlando, Florida from April 24th through the 26th.
The "House of Asanti" application zone will feature six rooms across two floors of both artistic and practical inkjet output - such as fine art, musical instruments, light fixtures, furniture, doors, penguins and more - on the walls, windows and floors, all created by printing systems, media and software available through Agfa Graphics. Attendees can interact with the "House of Asanti" kiosk to learn how the many different applications were created and experience how Agfa Graphics technologies can help them in their own business.
"Our objective is to spark the imagination and inspire creativity for our customers while showing new opportunities where inkjet can go in the future," said Deborah Hutcheson, Director of Marketing, Agfa Graphics, North America. "The House of Asanti provides solid ideas and methods for achieving those ideas so print service providers can broaden their offerings to their customers."
"House of Asanti" was developed using Asanti, the new Agfa Graphics sign and display PDF workflow. Asanti was born out of the experience Agfa derived from its award-winning commercial PDF workflow, Apogee. Asanti is designed for entry-level and mid-sized production companies looking to streamline their productivity, integrate color consistency and fidelity, and enable fully accountable end-to-end quality management.
The Asanti Suite includes Asanti StoreFront, a cloud-based, web-to-print system that requires minimal up-front investment. This easy-to-use online shopping solution is designed to help print service providers grow their businesses and explore new markets.
These and other Agfa Graphics products and services will be featured in booth #1736 at ISA's Sign Expo, being held April 24-26, 2014, at the Orange County Convention Center in Orlando, Florida. For more information or free passes to the show, visit

About Agfa
The Agfa-Gevaert Group is one of the world's leading companies in imaging and information technology. Agfa develops, manufactures and markets analog and digital systems for the printing industry (Agfa Graphics), for the healthcare sector (Agfa Healthcare), and for specific industrial applications (Agfa Materials). Agfa is headquartered in Mortsel, Belgium. The company is present in 40 countries and has agents in another 100 countries around the globe. The Agfa-Gevaert Group achieved a turnover of 3,091 million Euros in 2012. Please visit us at
About Agfa Graphics
Agfa Graphics offers integrated prepress solutions to the printing industry. These solutions comprise consumables, hardware, software and services for production workflow, project and color management.
Agfa Graphics is a worldwide leader with its computer-to-plate and digital proofing systems for commercial and packaging printing and the newspaper publishing markets.
Agfa Graphics is rapidly developing its position in the new segments of industrial inkjet with comprehensive solutions for various applications such as documents, posters, banners, signage, displays, labels and packaging materials. Its experience in both imaging and emulsion technology has provided the expertise required for developing a complete assortment of high-quality inks. Please visit us at
About Pitman, An Agfa Company
Pitman, An Agfa Company, collaborates with world class manufacturers to provide a diverse offering of the most advanced solutions for the prepress, pressroom, wide format, newspaper, packaging and commercial printing industries.
Pitman reinforces its customer-focused approach by providing the market with an unmatched distribution network, expert specialists, and unparalleled service excellence.
Together, Agfa Graphics and Pitman deliver integrated and complete solutions tailored to the ever-changing needs of the graphic communications industry, enabling businesses to produce powerful messages and be more profitable. Please visit us at: