Dscoop Gathers Largest Print Design Community at 'Unleashing Print' in Dallas
Today, Dscoop Americas announced Dscoop Community, a new platform connecting creatives and marketers to the world’s most innovative printers, to capture the growing power of print.
“We’re seeing marketers across the globe shift toward a different type of marketing campaign using digital concepts to bring print to life,” newly appointed Dscoop CEO Keith Wilmot said at the opening of the four-day Unleashing Print 2018 conference, the world’s largest print design community. “Our expanded focus is educating print influencers about the New Print that our members are able to produce. Today’s print is about technology, data, security, creativity and consumer behavior. Our community produces unique offerings and results you can’t get with traditional print. The New Print is gaining more shelf-space, better brand engagement, increased sales and personalized experiences that online digital marketing cannot do alone.”
Dscoop gathers PSPs (Print Service Providers) using HP Graphics Technology, including HP Indigo digital presses and solutions, along with creative designers, marketers and brand leaders through events, inspiration and collaboration. Dscoop Dallas is the first of three events worldwide to be followed by Seoul, Korea May 14-16 and Vienna, Austria June 13-15.
Ranked one of the fastest-growing U.S. events by Trade Shows News Network, Dscoop’s Unleashing Print conference will focus on growth—educating and inspiring attendees with new ways to grow business, innovation, customers, revenue—and community.
An all-new online community experience
Dscoop attendees are receiving a preview of the new online Dscoop platform, Dscoop Community, which will connect print influencers, and buyers to the world’s most innovative printers. Dscoop Community spotlights print projects and applications—including production details, designers, partners, and results—a wealth of information for any marketer, creative or printer. The platform also offers real-time connection to worldwide printers, the latest in live and digital education, tips and trends from industry leaders, and inspiration from the power of today’s print.
“The new platform is designed to connect marketers, packaging designers, creatives, print users and the print providers who make those powerful ideas a reality. We are creating a new world of print lovers and educating them on how to succeed with digital print.” Wilmot said.
A unique mix of print, design and marketing experts will address Unleashing Print, including:
● Dana Arnett, Founding Partner, Vice Chairman, VSA Partners
● Alon Bar-Shany, General Manager, HP Indigo
● Noah Curran, Founder, Monkedia
● Andrew Davis, Conference Emcee, Best-selling Author
● Jeremy Gutsche, Best-selling Author and Award-winning Innovation Expert
● Dan Heath, Senior Fellow at Duke University’s CASE center, Best-selling Author
● Paula Scher, Design Icon, Pentagram Partner
Attendees in Dallas are experiencing the Interactive Solutions Showcase and innovative marketing campaigns and print applications, including many of this year’s HP Inkspiration award-winning projects. The showcase also includes the leading partners in the industry that are available to help attendees learn how to expand their business capabilities and offer more to their clients. General sessions are being led by top speakers, including exclusive workshops developed for three specific audiences: business managers and owners, print operators and brand marketers and creatives. These tailored sessions provide training, trends and insights only available to HP users at Dscoop.
To learn more or experience a conference in your region visit the all new Dscoop.com.