Ricoh Transforms Printed Experiences with Clickable Paper
Clickable Paper™ is an augmented reality, interactive solution that bridges the traditional offline-online gap. Marketers can create multiple invisible “hotspots” on printed materials, with no need for QR Codes or barcodes interrupting designs. Each hotspot links to one or multiple sources, instantly taking readers from static printed content to online, interactive content. App users engaging with clickable content can intuitively play, learn or buy in seconds. By not tying resources to specific markings, Clickable Paper allows communicators to adapt campaigns on the fly, without having to reprint. With Clickable Paper’s built-in, near-real-time analytics, marketers can view, assess and make updates based on engagement behaviors.